
A cup of tea, a piece of fruit, or a bit of chocolate can all make for a delicious and relaxing moment, and this new Kyoto confectionary lets you enjoy all three in a single bite.
Japanese tea company Itohkyuemon was founded in 1832, when Japan was still ruled by a shogun and closed to the outside world. Add in the fact that the company is based in Uji, the city in Kyoto Prefecture widely considered to grow the finest matcha green tea in Japan, and you might assume that the company is rigidly traditional.
In fact, though, Itohkyuemon has shown a consistent willingness to try new things as it gets closer to its 200th birthday. The company sells a number of tea-based confectionaries, and its newest treat looks to be particularly decadent.
Called Ochame (which literally means “tea strawberries”), the tempting dessert adds a couple of twists to the standard chocolate truffle. In the center of each morsel is a strawberry, covered in a coating of white chocolate mixed with matcha powder.
Being a tea merchant first and a confectioner second, Itohkyuemon is, of course, rather particular about the type of tea used. Or, more accurately, the types of tea used, as Ochame gets its vivid green color from a mixture of two varieties of stone-milled green tea: okoicha, a particularly dark and flavorful strain, and the milder jousucha.
▼ Jousucha (left) and okoicha (right)
The result is a complex and alluring mixture of colors and aromas. The flavor also promises to be multi-faceted, with a mix of bitter matcha, sweet chocolate, and tart fruit.
▼ The package is as elegant as the candy’s pedigree.
Ochame was expressly designed as a special Valentine’s Day indulgence, which means it’s likely to be available only until the romantic holiday. Itohkyuemon’s three Kyoto branches will begin selling Ochame in-store on February 1, but it can also be ordered right now from the company’s online site here, priced at 1,296 yen (US$11) for a 70-gram (2.5-ounce) container.
Source: Japaaan
Top image: Itohkyuemon
Insert images: Itohkyuemon (1, 2) (edited by RocketNews24)





Shake Shack opens in Kyoto with exclusive matcha green tea treats
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
Sakura and matcha combine forces in new desserts from Kyoto’s Itohkyuemon
189-year old Kyoto tea merchant creates matcha pizzas
Premium green tea from Kyoto meets fine chocolate — and it’s a match made in sweets heaven!
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Mass murder plot stopped by friend of Akihabara mass murderer
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Matcha parfait ice cream bars: Kyoto tea store deconstructs parfaits, creates stunning new sweets
Super green, super matcha instant curry from Kyoto gets a new and improved recipe
Kyoto tea merchant’s matcha parfait ice cream bars: The desserts we’ve been waiting 187 years for
Maximum matcha! Tokyo sweet shop sells the strongest green tea chocolates physically possible
Even Denny’s is awesome in Japan as diner chain rolls out new Kyoto Uji matcha green tea desserts
Matcha green tea meets strawberries in Japan-exclusive drinks from The Coffee Bean & Tea Leaf
Godiva Japan’s amazing new matcha dessert drink looks like a gift from the green tea gods
Uji matcha tea specialist from the Edo period releases a range of sweets for hydrangea season
New matcha Pocky from Japan is a heavenly treat for green tea lovers
Crepe made with Kyoto sweets and green tea is the perfect treat after a day of temple hopping
Kyoto’s green Black Thunder and gold-box green Black Thunder: Which best meets matcha needs?
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Kyoto’s breathtaking, mouthwatering matcha parfait bars get new autumn-only flavor
Mouth-watering green tea-covered strawberries about to go on sale at Japan’s Mujirushi Ryohin
Japanese Kyoto matcha sweets look gorgeous on Instagram, feel gorgeous on the tongue【Taste Test】
Mister Donut releases new matcha doughnuts with Kyoto green tea specialists Gion Tsujiri
It’s so green!: Matcha curry now on sale in Japan