
Join us as we try this weird sandwich, and find out why it’s even better without fruit.
Our Japanese-language reporter Kouhey was shopping for sandwiches in 7-Eleven recently when he saw something that stopped him in his tracks.
There, on the shelf in amongst other familiar sandwiches, was one that was noticeably whiter than all the others, and branded with the name: “Whip Dake Sand“.
In English, that translates to “Whipped Cream Only Sandwich“, although the English they chose to go with on the packaging was rendered as “Whipped Cream & Milk“.
Either way, this was a sandwich Kouhey had never tried before, so he immediately plucked one off the shelf and added it to his basket.
As he waited in line at the cash register, Kouhey took a quick look online to find out if whipped cream sandwiches were actually a thing. Of course, he’d eaten his fair share of fruit sandwiches before, which contain a cream and fruit filling, but a sandwich with only cream? That was something he’d never seen before. As he searched online, he found it was a relatively new product — this sandwich was a regional thing, previously only available in the Kinki region in and around Osaka, and now available for a limited time in Chiba, Kouhey’s home prefecture, right next door to Tokyo.
▼ Each sandwich costs 313 yen (US$2.35)
Searching further, Kouhey was pleased to find that the sandwich is currently available to purchase at 7-Eleven convenience stores in Saitama, Niigata, Hokkaido, Tokyo, Kanagawa, and the Tohoku and Kinki regions.
However, not all these sandwiches are created equal, as each one is made with locally sourced milk from the region where it’s sold. In the case of Kouhey’s sandwich, it contained “Chikaba Milk” produced in Chiba’s Yachiyo City.
This was a great way to help local dairy industries, and Kouhey felt a sense of happiness that his purchase would go towards helping a local business. Moreover, Chikaba Milk is usually only sold at co-op stores, so it’s not usually readily available.
▼ Looking closer, Kouhey found his sandwich contained 10 percent Chiba-sourced milk in its whipped cream filling.
As soon as he got home, Kouhey ripped open the packaging to admire the sandwiches in all their naked glory.
Just as promised, these sandwiches were filled with whipped cream, and the serving was a lot more generous than he’d expected.
▼ Time to taste…
With his mouth filled with soft bread and cream, Kouhey’s taste buds swooned under the sweet and moist combination, which he could only describe as perfect.
The creamy sandwich whet Kouhey’s appetite and made him crave another sandwich, but this time, he had an idea.
▼ So he walked over to his local Lawson to make this idea a reality.
Heading over to the sandwich corner, he found a new product called Strawberry & Whipped Cream.
Taking the sandwich home, he found it was a lot thicker than the cream-only one he ate earlier.
That was due to the inclusion of strawberries, which promised to make for a very tasty sandwich. However, Kouhey wasn’t here to eat a strawberry and cream sandwich — he’d worked up an appetite for cream sandwiches, so he picked out the strawberries to make a cream sandwich of his own.
▼ The three strawberries taken out of the sandwich are circled below.
How would this handmade Lawson cream sandwich compare to the 7-Eleven ready-made one?
Mm…mmm…mmmmm!
This was an incredibly delicious sandwich, and because it had previously contained strawberry pieces, the fruit had flavoured the cream, giving it a slight taste of berry. Plus, the whipped cream was made with fresh cream from Hokkaido, and it had a hint of rare cream cheese flavour, making for a more flavourful version than the 7-Eleven variety.
Still, it wasn’t a fair tasting, so Kouhey figured the only way to truly compare the two would be to add strawberries to the 7-Eleven cream-only sandwich and try them both with the fruit inside.
▼ 7-Eleven’s Whipped Cream & Milk (left) and Lawson’s Strawberry & Whipped Cream (right)
Which convenience store chain will win this sandwich challenge? First up, we have Lawson’s Strawberry & Whipped Cream.
Oh yes, this was a delicious sandwich, and it was much better with the fruit inside than without it, as the cream cheese flavour complemented the fruit beautifully.
▼ Next up, we have the 7-Eleven cream-only sandwich…with strawberries added from the Lawson sandwich.
Hmmm…although whipped cream was the main ingredient here, the addition of strawberries heightened the sweetness in the flavour profile. It was good, but kouhey couldn’t help but feel thhat this sandwich was better without the fruit than with it.
So in the end, Kouhey realised he shouldn’t have messed with the sandwiches after all. Each one tasted better as it was designed to be sold, which just goes to show how much thought and effort Japanese convenience stores put into their new products, even when it’s just a humble sandwich that only contains two or three main ingredients.
They’re both great sandwiches, so keep an eye out for them next time you’re at a Lawson or 7-Eleven in Japan. And don’t forget to check out the onigiri rice ball section for more unusual finds while you’re there!
Reference: 7-Eleven, Lawson
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

















7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Japanese convenience store sandwich becomes a hot topic on Reddit, but is it any good?
Starbucks Japan releases new “torori” drinks exclusive to 7-Eleven convenience stores
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese train company brings back beloved “patapata” departure board…with a clever digital twist
One Piece docking at Round 1 amusement centers in both Japan and the USA
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
7-Eleven Japan adds macaroni cheese sandwiches to its convenience store food range
7-Eleven’s edible cat paw proves Japanese convenience store sweets are on a whole other level
Mint chocolate whipped cream sandwiches poised to become Japan’s latest convenience store hero
Here comes Japan’s newest fruit dessert sandwich: 7-Eleven’s purple Blueberry Sandwich!
3 convenience store ice creams you should buy at 7-Eleven in Kyushu
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
7-Eleven Japan now sells a tiny dessert burger but is this convenience store sweet worth the hype?
Green tea strawberry dessert sandwiches: Today’s reason Japanese convenience stores are awesome
7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?
Are Japanese convenience store sandwiches scamming us with their fillings?
7-Eleven “Cream Box” is Japan’s newest must-try convenience store sweet
Deceptive strawberry milk package angers 7-Eleven customers following banana scandal
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
Starbucks vs 7-Eleven: Which chain serves up the best acai drink in Japan?