Ume sweets prove there’s more to seasonal desserts than just sakura.
No sooner does the midwinter chill begin to fade than Japan starts looking forward to the spring sakura season, and sakura dessert season too. But before the cherry blossoms arrive there’s another beautiful flower that’ll be blooming across the country, and it’s getting a sweet treat of its own.
February is when Japan’s ume (plum) trees start to blossom, and in anticipation of the annual event Nestle Japan is now selling a special ume-flavor KitKat.
全国いっせいに
— キットカット (@KITKATJapan) January 11, 2021
1月18日、開花予定です🌸
スーパーマーケットで
満開の #キットカット 梅味が食べ頃となりそうです pic.twitter.com/q5yVa7bQsX
To clarify, these are not to be confused with the umeshu (plum wine) KitKats from a few years back. Ume’s taste is somewhere between that of a western plum and apricot, with a complex mixture of sweet and tangy notes. The ume KitKats incorporate the flavor both inside and out, with an ume chocolate coating and ume powder cream interspaced with the cookie wafers.
【期間限定🌸発売中】
— キットカット (@KITKATJapan) January 26, 2021
満開の #キットカット 梅が食べ頃です🌸
さっぱりと、甘酸っぱい上品な梅の味わい❤
“キットカット”のサクッサク食感と一緒に楽しんで。
発売店舗:全国のスーパー pic.twitter.com/EJbQV8gjQd
The ume KitKats are on sale now, and can even be purchased online through Rakuten here for 324 yen (US$3.15) for a 13-piece pack. They’ll only be available for a limited time, one which isn’t likely to be very long given ume’s brief moment in the spotlight before the sakura become the center of attention, but if you want proof that plum blossoms can be just as beautiful as their more famous cherry counterparts, these breathtaking photos should do the trick.
Source, featured image: Twitter/@KITKATJapan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

KitKat Bar opens in Tokyo, serves new Japanese Umeshu Plum Sake KitKats with cocktail pairings
Ruby chocolate KitKats come to Japanese convenience stores with new Everyday Nuts and Cranberry
New Japanese KitKat flavours include sakura and pineapple candy
Japanese KitKats swap plastic bags for paper packaging with new origami feature
Sakura Japanese Sake KitKats combine rice wine and cherry blossoms for a sweet hanami experience
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Hello Kitty says hello to Godzilla in new kaiju/Sanrio crossover collaboration
Japanese company selling bear-proof automatic doors
Toyota City civil servant arrested for using government access to run a detective agency
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Are these normal Japanese things weird to you? 10 things that might surprise you when you visit Japan
Burger King Japan Offering 15 Bacon Strips for $1 So We Order Whopper With 105 Bacon Strips
We try eating nothing but emergency food rations for three progressively tougher days
Skip Tsukiji sushi?!? This seafood-stock ramen restaurant is a great reason to do just that
10 things one Japanese expat is always sure to stock up on when returning to Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Japanese town suing resident for being a jerk
Is Kyoto less crowded with tourists after China’s don’t-go-to-Japan warning?【Photos】
You can now buy a Japanese train station clock in Japan
Japanese police attempting to clamp down on “zombie cigarettes”
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
New Japanese KitKats feature sakura sake and a traditional cherry blossom dessert
Japanese KitKats now come in edamame milkshake flavour
New winter-only Japanese KitKat flavour combines chocolate with a decadent sweet
New Ume Sake Japanese Kit Kat features the flavour of traditional plum wine…with a twist
We taste the new Japanese KitKat, aged in whisky barrels in Islay, Scotland
New Yuzu Sake KitKat combines Japanese rice wine with a zesty local citrus
Yoghurt Sake is the newest Japanese KitKat we need to get our hands on right now
Graham cracker KitKats? New wholewheat biscuit variety debuts in Japan
New Japanese KitKat is…a Heartful Bear!
The newest must-eat Japanese KitKats: Deep-fried KitKat katsu on sticks
How does KitKat Japan’s Adult Sweetness flavor stack up to other fan favorites?【Taste test】
Japanese KitKats are shrinking, Nestlé says previous size may have been “too large” for customers
New Japanese KitKats capture the flavour of a busy port city
Japanese sake KitKats feature controversial package design in Australia
Take a break from your hectic day with KitKat’s new “Spare Moment Almond and Cranberry”
Leave a Reply