
The secret, it seems, is preparing for mental health as well as physical safety.
The upcoming 10-year anniversary of the Great East Japan Earthquake and Tsunami is a great reminder of the importance of being prepared in the event of a natural disaster. And with an increasing number of earthquakes happening in the Pacific region lately, many people are worried that another big earthquake could be hitting Japan at any time, so more emphasis than usual is being placed on disaster preparedness.
If you haven’t prepared an emergency kit yet, now’s a good time to start. Luckily there are plenty of resources out there to help you, like this YouTube video made by Japanese bottled water (and other drinks) manufacturer, Suntory, and Sendai-based newspaper, Kakuko Shinpo.
The two companies asked more than 50 people who survived the 3.11 disaster which items they realized they needed most in the aftermath of the earthquake and tsunami, and they’ve recorded some of their answers in the above video. As you would guess, many respondents answered with common sense things like a lantern and baby formula, but the reasoning behind them is not always what you would expect.
For example, the lantern was shared by a company president, who spoke not only about its usefulness for light, but for the soul as well. He said that the power outages after the earthquake was the first time he’d ever experienced nights without a single electric light. “It’s really dark,” he said. “It’s scary.”
He had 20 people gathering at his home at night around a single lantern, and not only having that light, but also having everyone gathered around it, talking and spending time together, really helped him feel like everything would be okay.
The second participant featured in the video, a young man who was in fourth grade at the time of the earthquake, said that a deck of playing cards saved his family from the stress of the major disaster. “My mother was always happy and laughing, but after the disaster she changed, was really anxious all the time,” he said. “When we were playing cards was the only time we as a family could all laugh and smile.”
Baby formula was what saved a woman and her one-year-old daughter. The stress of evacuating with a small child–who was likely feeling and responding to the fear and anxiety around her–was probably a tremendous strain for the mother, who said, “I evacuated with just her in my arms. I didn’t bring anything.” But when someone gave her a cup of formula to feed her fussy child, and her daughter fell asleep, she felt extremely grateful for the kindness of the community.
What the survivors seemed to remember most is not the practicality of the items, but the feelings those items invoked in them. The gathering of family and friends around a light to talk and keep each other company, the relief of playing cards together, the community feel of sharing resources…all were just as important as the things themselves.
“You’re not finished if you’ve only prepared objects,” says the narrator in the video. “‘Preparation starts with thinking about the things that will support your body and your mind.”
While the video themes itself on the survival of the heart, Suntory and Kakuko Shinpo have also prepared a website that lists the practical items that 3.11 survivors found most useful–or found they really could have used–when living without access to electricity, gas, or water. There are some good items on there you might not have thought to pack in your kit, for reasons you might not have considered before, so if you live in a place prone to disaster, it’s worth browsing.
Many of the things on the list can even be found at the hundred yen store, so even if you don’t have much to spend, take time to pick a few necessities and prepare an emergency supply bag for yourself. Hopefully you’ll never need it, but at least it will be there if you do.
Source: YouTube/ サントリー公式チャンネル (SUNTORY), Suntory via Netlab
Top image: Suntory
Insert images: YouTube/ サントリー公式チャンネル (SUNTORY)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





You can help survivors of Japan’s 3.11 earthquake/tsunami in seconds with a quick Yahoo! search
Don’t forget: Yahoo! Japan to make disaster relief donation for every person who searches for “3.11” today
Great East Japan Earthquake: Commemorate eight years and donate with a search on Yahoo! Japan
Tohoku tsunami survivor’s $12K camera: heart-felt gift or PR stunt?
On the 7th anniversary of 3.11, Japanese netizens reflect on the story of the tsunami motorcycle
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Pokémon menstrual pads appear in Japan【Photos】
Haunted hospital near Mt Fuji re-opens after renovation at Fuji-Q Highland, and it’s terrifying
Kyoto’s modern samurai fashion label unveils summer lineup for fashion warriors
We visit the Suntory Yamazaki Distillery, the newly-renovated, boozy paradise
Hunter x Hunter teams up with Shimamura clothing chain for clothing and more treasures galore
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Modern Japanese kokeshi dolls are both beautiful interior items and useful emergency tools
If the 2011 tsunami hit Tokyo’s Shibuya Scramble Crossing, this is how high it would’ve been
Seven years after earthquake, Fukushima teen says March 11 is an “ordinary day” in the prefecture
Visiting the hotel half-destroyed by the 3-11 tsunami is a powerful reminder of what was lost
Leave a Reply