
Is there any way to avoid a grisly end?
Close to 11 a.m. on April 10, a resident of Kushiro City in Hokkaido who had traveled to the mountains to pick edible flora with his wife was attacked by a brown bear and died shortly after. Though his wife called emergency services as soon as she heard her husband scream and witnessed him being attacked by a “black, bear-like animal”, he was pronounced dead at the scene. The cause of death appeared to be the crushing of his head and throat.
Though the emergency services who arrived at the scene were unable to locate the animal responsible, this is unfortunately not an especially unexpected occurrence. Experts warn that bears that have just woken up from hibernation are the most likely to encounter humans, as they wander further afield in search of food. Adding to this peril is the fact that brown bear populations are on the rise in Hokkaido, which increases the risk of an encounter.
In the wake of this unfortunate incident, a representative of the Hokkaido Hunting Association expressed his anguish at it happening despite reports of bear sightings in the area and went on to share advice for bear encounters in general.
First, he dismissed the effectiveness of bear bells, small bells that jingle as you walk, and said that their only true purpose was to give their wearers peace of mind. In actuality he says that the bells ring so quietly they tend not to be audible to bears until it’s too late, meaning a better course of action is to walk loudly and speak in strong, clear voices to ensure that a bear doesn’t accidentally stumble upon you.
Of course, he concedes, this doesn’t stop bears from encountering you anyway. And in that instance, the only advice he can really offer is to be willing to fight for your life.
While tools like bear repellents can be useful, it’s unlikely that in the moment you will have the presence of mind or quick reflexes to pull out the safety pin to activate one. It would be better, if the bear looks likely to attack, to pierce its eyes or mouth with something you can manipulate from afar like a long stick or ski pole. At any rate, you should be willing to risk injury if it means you can get out with your life intact—bears are not meant to be trifled with.
There have been reports of a new generation of brown bears in Hokkaido that don’t hibernate, or at least can interrupt their hibernation in order to forage for food. As the odds of surviving an encounter with a brown bear are so low, please heed any warnings in your area, especially if you insist on venturing out to hike or forage for wild flowers this spring.
Source: Daily, LivedoorNews/Tokyo Sport via My Game News Flash
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Site of the worst bear attack in Japanese history is a chilling place to visit
Man in Japan falls into hole with a bear in it
Foreign traveler attacked by bear near one of Japan’s most popular countryside attractions
Do bears strike first with their left paw when attacking people? Japan wants to know
Bear attacks car in Japan, breaks windshield with its paw【Video】
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Nonstop flights from U.S. to Okinawa return after 54 years, making travel faster than before
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
Starbucks Japan adds a gooey sweet potato Frappuccino to its menu this autumn
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
7-year-old boy left behind on Mt. Fuji by his own dad
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Bear encounter prevention app growing in popularity in Japan
Giant “Ninja Bear” has been attacking dairy farms in Hokkaido for three years
Japanese military called in to deal with increasing bear attacks in rural prefectures
Government bear attack warning poster in Japan may be too cute for its own good
Busy morning in Sapporo as bear attacks coincide with naked man walking around town【Videos】