
An eyesore and waste of government money, or a brilliant economic recovery scheme?
The pandemic is having a negative effect on pretty much all communities, but it’s especially hard these days for places where the local economy is reliant on tourism. Fewer travelers mean fewer customers, and many regional merchants are finding it hard to make ends meet.
In response, the Japanese government has been giving out regional revitalization grants, and recently awarded one to the town of Noto in Ishikawa Prefecture. So what did the city use its money for?
A giant squid statue.
▼ And yes, you can climb inside the hole.
The powers that be in Noto, which is on the Noto Peninsula, decided that the best use of its government grant was the monument shown in the above video. At 13 meters (42.65 feet) long it’s almost as big as a Gundam, and it also measures nine meters in width and four meters in height. But what’s arguably the most shocking number of all is how much government money the town spent on it: 25 million yen (US$241,500)!
Even crazier? The 25 million yen still wasn’t enough to pay for the whole thing, as the final cost came to 27 million yen (US$260,900), leaving the town to scrounge up the remaining two million on its own.
If you’re wondering how a giant squid statue is supposed to help with the coronavirus, the plan isn’t to have its frightful visage scare the virus away. The giant squid statue is located outside Noto’s Tsukumall michi no eki, or “road station.” These are roadside rest stops in rural Japan that offer local foodstuffs and crafts, giving travelers a place to relax and refresh themselves while sampling the local culture.
Since Notocho is famous for its delicious squid, which you can buy at Tsukumall, the officials in charge of choosing how to use the money thought that the statue was a wise promotional use of their windfall, under the logic that it’ll attract more people to the road station, and they’ll spend more money while they’re there. Not everyone who’s been commenting on Twitter about it 100-percent agrees, as the statue has been drawing wide range of reactions:
“At first I thought ‘Yeah, I bet kids will be happy when they see it,’ but they spent way too much on it.”
“This probably will get them more visitors once the pandemic settles down, but that’s a whole lot of money they dropped on this.”
“It’s the same as how when you’ve got a lot of money in your pocket, you always end up buying stuff you don’t really need at all.”
“Maybe it’ll become their version of Shibuya’s Hachiko statue. ‘Meet ya at the squid at 5 o’clock!’”
“Hold up, they didn’t design it to move like those mechanized crab restaurant signs?”
“Honestly, I think this is pretty cool.”
It’s worth keeping in mind that the grant was given for economic revitalization specifically, implying that other additional financial pressures the town might be facing during the pandemic, such as health care costs, are either already accounted for or being supported by other special funds from the national government. There’s also no denying that the giant squid statue is incredibly eye-catching, and it’s doubtful anyone will be able to drive by without stopping to get out for a closer look. Whether it’s going to be visually appealing enough to earn back the 25 million yen the town spent on it, though, is a question we’re going to have to wait a while for the answer to.
Giant squid statue information
Ika no Eki Tsukumall / イカの駅つくモール
Address: Ishikawa-ken, Hosu-gun, Noto-cho, Ossaka 18-18-1
石川県鳳珠郡能登町越坂18−字18番1
Website
Sources: YouTube/FNNプライムオンライン, Twitter (1, 2)
Top image: Pakutaso (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese town that spent 25 million yen in COVID money on giant squid statue says it paid off big
Enormous Buddhist Kannon statue in Sendai shocks visitors with otherworldly looming
Tokyo’s giant Gundam statue dismantled in anime-like scene that’s warming the hearts of fans
Tokyo is getting a new giant Gundam robot statue this fall and it’ll be even bigger than the last
Japanese town will give you two million yen for having your third kid there in birth-boosting plan
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Japanese company allows workers to take vacation to grieve if favorite idol singer gets married
Get ready with Roland, the top-earning host in Japan【Video】
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom season 2025
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
One Piece manga creator’s work schedule is absolutely insane
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
China’s life-size Gundam anime robot statue is complete【Photos】
Japan’s craziest train station has a giant with light-up eyes growing out of its wall【Photos】
Dragon’s Maze: Japan’s built-by-hand giant labyrinth that gets bigger and harder every year