
We all know white is cool and black is hot, but what about the colors in between?
Japan is, for the most part, a very safe country. There’s very little violent crime, and few aggressive or poisonous wild animals. There is, however, a potentially serious danger that it’s important to keep in mind at this time of year: heat stroke.
Summer is always hot and humid in Japan, and the last few days have been serious scorchers. Making the situation worse is that for most people living or traveling in Japan, any excursion outside involves plenty of walking, whether you’re making the whole trip to your destination on foot or hoofing it to the station to catch a train which you’ll later get off of before walking again to wherever it is you’re going.
So unless you can just stay inside with the A.C. blasting until mid-autumn, figuring out ways to mitigate the risk of heat exhaustion is critical, and that includes dressing appropriately. Researcher Toshiaki Ichinose, from Japan’s National Institute for Environmental Studies, conducted an experiment to see what color of clothing will keep your body the coolest in the summer sun. Now, it’s pretty common knowledge that white is the coolest and black the hottest, but unless you’re a mime odds are you don’t have an entirely black-and-white wardrobe, so what’s the order of the shades in between?
Before we get to the results, a quick refresher for everyone who’s forgotten junior high science class (or, for you precocious elementary schoolers who read SoraNews24, a sneak peak of what’s to come). We perceive objects as being different colors depending on what wavelengths of light they reflect and absorb. Objects we see as white reflect almost all wavelengths of light, and their heat energy along with them. On the other end of the scale, things we see as black absorb light of just about every wavelength, and its heat too.
For the experiment Ichinose set nine mannequin torsos out in the Japanese summer sun, each clad in a different colored polo shirt, then after five minutes of exposure checked the fabrics’ surface temperatures.
▼ The shirts used in the experiment
As expected, the white shirt was the coolest, with a temperature of approximately 30 degrees Celsius (86 degrees Fahrenheit), more or less the same as the air temperature during the test, followed by yellow. The next coolest shirts, in order, were gray and red, the latter a surprise since red is generally though of as a “hot” color in terms of psychological effect.
Purple ended up right in the middle of the pack, with the next, blue, again being somewhat unexpected, since in visual design it’s considered a “cool” color. Next came green, then dark green, and, finally, black, with the last two both having surface temperatures of over 50 degrees Celsius (122 Fahrenheit), more than 50 percent hotter than the white shirt.
Though the experiment was conducted in June of 2019, the fundamental laws of science still apply, and with late-summer temperatures often hitting daytime highs of 35 degrees or more in Tokyo, it’s even more important to look for any and all ways to stay cool.
Source: Weather News via Yahoo! Japan News, National Institute for Environmental Studies
Top image: Pakutaso
Insert images: National Institute for Environmental Studies
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


This is the best summer in years to visit Japan…if you hate mosquitoes
Japanese clothing companies adopt fifth “Intense Heat” season because summer is too long
Summer in Japan doesn’t feel like a Japanese summer this year, many are saying
Cat paw parasol keeps you cool, changes color to remind you to put on sunscreen
Japanese TV issues heatstroke alert, says to avoid exercise, keeps showing high school baseball game
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
New cherry blossom party picnic essential: This super-handy folding cardboard table
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Muji’s Sofa Made From Air review: Is Japan’s most sought-after portable couch worth the hype?
Naruto and Converse team up for new line of shinobi sneakers[Photos]
A century of love – How dating and marriage have evolved in Japan
Japanese schoolgirls from the ‘70s are the reason we have teriyaki burgers today
Denny’s new Japanese parfait looks totally different depending on what angle you look at it from
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
What happens when you seek refuge from the summer heat at Ikea in Shinjuku
Sailor Moon yukata kimono line will keep you breezy and beautiful in the Japanese summer heat
We cook a monjayaki Japanese pancake on the hood of a car during Japan’s hottest summer ever【Vid】
10 tips to help you survive the Japanese summer
Japanese YouTuber shows how hard it is to hide your panties under sheer clothing
W.T.F. Japan: Top 5 odd ways Japanese people beat the summer heat【Weird Top Five】