
Competition between prefectures is real, and there’s a reason why it happens.
With a total of 47 prefectures in Japan, there’s bound to be a certain sense of rivalry between some of them, especially when each one proudly boasts its own unique local specialties.
That’s one of the reasons why Sony Life Insurance Company conducts its annual “47 Prefectures’ Lifestyle Awareness Survey“. This was its seventh year of surveying residents, with 4,700 people between the ages of 20 and 59 (100 from each prefecture) responding to the online questionnaire, which revealed some interesting insights into rival relations around the country.
According to the survey, the prefecture that most prefectures see as a rival is Tokyo. That comes as no real surprise, seeing as it’s the capital of the nation, and as many might’ve guessed, it’s the prefectures that are home to the second and third biggest cities in Japan — Kanagawa and Osaka respectively — that most view Tokyo as its rival.
36 percent of respondents in Kanagawa and Osaka said they feel like their home prefectures pit themselves against Tokyo, followed by 16 percent from Kyoto and 10 percent from Hokkaido.
▼ Tokyo is the envy of many around the nation.
Taking a look at some of the other rivalries that came to light through the survey, a lot of them appeared to be neighbouring ones, like:
・ Saitama vs Chiba
・ Tochigi vs Ibaraki
・ Toyama vs Ishikawa
・ Yamanashi vs Shizuoka
・ Tottori vs Shimane
Among them, Tottori vs Shimane had the highest rivalry rate, with 74 percent of Tottori respondents seeing Shimane as a rival and 82 percent of Shimane respondents seeing Tottori as a rival. Some of the reasons given for the rivalry included:
“Because we’re always mistaken for each other” and “Because we’re next to each other we have a similar image“.
▼ So remember: Tottori is known for its sand dunes, and Conan Town…
▼ …while Shimane is known for Izumo Taisha (below), and writer Lafcadio Hearn.
The Tochigi vs. Ibaraki rivalry also stems from the fact that they’re deemed to be similar and often compared by people around Japan. The Yamanashi vs. Shizuoka rivalry, however, stems from the famous mountain they share, Mt Fuji, which straddles both prefectures.
One surprising rivalry was the one that emerged between Hokkaido and Okinawa, which are on opposite ends of Japan. These regions might have very different climates, with Hokkaido known for its snow in winter and Okinawa for its tropical summers, but as island prefectures, they both have a lot in common, in terms of cultures and landscapes that differ from the mainland, which gives them strong tourist appeal.
According to the results, the more that prefectures have in common, the more chance a rivalry will arise between them. That’s pretty much an allegory for people as well, so wherever you are, remember to spread the love evenly, between people and regions…even if you secretly prefer one over the other.
Featured image: Pakutaso
Insert images: SoraNews24, Pakutaso (1, 2, 3)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





Japan’s most competitive neighboring prefectures are revealed in a recent survey
Online survey sheds light on prefectural personality rankings of Japanese people
Japan’s favorite Pokémon types by prefecture–which types are the most popular?
Survey picks Japan’s most attractive prefectures – Familiar spots at top and bottom of rankings
Japanese cheating survey finds high infidelity rate in Kyoto and one of Tokyo’s neighbors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain
Is Tokyo’s Odaiba, once one of its trendiest neighborhoods, becoming a ghost town? [Photos]
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese survey ranks Hokkaido as the most desirable prefecture to settle down in
Japanese survey ranks which prefectures people want to move back to the most
Survey ranks Tokyo as the most desirable Japanese prefecture to live in, bumping Kanagawa to #2
Where are the most appealing parts of Japan? Prefecture survey investigates
Annual survey reveals Gifu jumped 41 spots to become the prefecture with the most karaage eaters
10 romantic date spots to fall in love with (and maybe at) in Hokkaido【Survey】
What’s the most satisfying part of Japan to visit? Japanese locals make a surprising pick【Survey】
Japan’s top 10 food travel destination prefectures【Survey】
Rub-a-dub-dub and relax in a tub: Survey reveals wintertime bathing habits across Japan
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
When do Japanese women have their first kiss? Survey finds gap between different parts of Japan
Japan Bucket List II: 8 places you need to visit to really understand Japan