
Will it taste as good when shoved down our throats?
Due to the coronavirus pandemic, Japan has kept its borders closed to most foreigners for the past two years. Although recently we’ve seen signs of that policy starting to relax, tourists are still by and large not permitted to enter the country.
However, in a recent announcement from the Ministry of Recreation and Planning, it seems that when Japan does reopen to foreign tourists, things are going to be a little… different.
It was announced that, upon landing in Japan and as part of going through customs, tourists will be given a digital or paper “C.O.” card that, among other things, requires them to track that they purchase and eat sushi at least once per day while in the country.
▼ Is too much of a good thing a bad thing?
The Japanese government explained that the goal with the new policy is to help revitalize restaurants and tourism industries that have been floundering ever since the pandemic started.
Udesho Chiga, a representative on the committee that came up with the “C.O.” card initiative, said during a press conference:
“While we hope that foreigners will spend their time enjoying traditional Japanese culture, their amusement patterns can be quite unpredictable, and unfortunately we cannot afford to take any chances. Convenience store rice balls and Don Quijote Pocky are not going to be enough.”
He went on to explain that sushi was chosen because, as an industry, it in particular has been hit hard by the pandemic, with billions of yen of unsold sushi flooding the market and putting many traditional makers out of business.
▼ “The daily sushi requirement aims to open foreigners’ mouths, hearts, and wallets,” Chiga claimed.
However, the new policy does not end with the daily sushi requirement. The “C.O.” card (which stands for “COME ON” Japan) is currently planned to have other daily tasks that foreign tourists must fulfill, including:
- Purchasing traditional geta sandals and wearing them while outside at all times
- Purchasing and wearing traditional fundoshi underwear (which will be periodically checked)
- Using only squat toilets at all facilities
- And more
While that may seem like a lot to keep track of, participating stores will have big “COME ON US!!!” stickers posted on their storefront, along with the COME ON Japan mascot:
▼ Come-inari-kun is based on a lightning bolt, ready to “give a jolt to Japan’s economy!”
Udesho Chiga also added that foreign tourists who are still worried about keeping track of all the new requirements can optionally have a 24/7 native Japanese chaperone assigned to them if they’d like.
“In order to make things fair, the chaperone will have their own daily quotas to fulfill as well,” he said. “Each day, they are required to say ‘Atsui desu ne!’ (‘It’s hot!) or ‘Samui desu ne!’ (‘It’s cold!’) at least 44 times depending on the temperature.”
▼ And adjusting any sort of thermostat will result in a 51,000 yen (US$420.69) fine.
So what do you think? Will the daily sushi requirement revitalize tourism in Japan? Or is it just another nonsensical pandemic policy like last year’s Olympic stadium waifu pillow spectators?
Let us know and remember to have a happy April Fools’ Day!
Source: April Fool’s!
Top image: Pakuasto
Insert images: Pakutaso (1, 2), Pixabay, Pakutaso, Unsplash (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Japan to reopen to international tourists with new entry requirements
Japan removes tour guide requirement for foreign tourists
Japan will officially reopen to independent foreign travelers in three weeks, prime minister announces
Japan reopens to international tourists June 10, no vaccinations required for 98 countries
Japan will no longer require pre-departure COVID tests for international travelers
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Studio Ghibli holiday wreath adds a touch of Kiki cuteness and good fortune to your home【Photos】
One Piece devil fruit ice cream coming back to Baskin-Robbins Japan
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
Yakuza-themed love hotel rooms! Great for couples, friends, and business meetings, owners say
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Step back in time with Japanese-themed rooms at rare vintage love hotel in Osaka【Video】
Flex and pose your way to fitness with the JoJo’s Bizarre Adventure exercise program!【Video】
Japan’s Shinkansen trains are getting a Super Mario makeover【Pics】
Sailors Uranus, Neptune, and Pluto join Sailor Moon in getting cool new anime pens
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese train company is letting fans buy its actual ticket gates for their homes
Japanese town suing resident for being a jerk
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japanese government wants to encourage wealthy foreigners to travel deeper into Japan, NHK says
Japan’s Olympic stadium to fill thousands of empty spectator seats with waifu pillows
New Tokyo restaurant charges higher prices to foreign tourists than Japanese locals
Leave a Reply