
We’re callin’ it like we taste it and this one’s gonna be BIG–unlike its calorie count.
Every now and then, a sunglass-wearing, dark-haired mystery man known as “Zeroryman”–a salaryman who loves drinking zero-calorie drinks–emerges from the depths of the SoraNews24 offices. OK, so it’s really just our Japanese-language correspondent Masanuki Sunakoma, but we’re letting him have his fun after the recent cursed cat incident.
Last month, Zeroryman got a brand-new drink to try when 7-Eleven Japan rolled out its new “7-Premium Zero Cider Triple” for 108 yen (US$0.88) as part of its 7-Premium brand. Note that in Japanese, “cider” usually refers to a non-alcoholic carbonated soft drink. Zero Cider Triple’s pink packaging is very evocative of its spring release time and the “triple” in its name is clearly explained on the front: it contains zero calories, zero sugar, and zero fat.
What it does contain, however, is one trillion lactic acid bacilli, those beneficial bacteria used in the fermentation of foods and a common probiotic. Zeroryman humbly thanks whoever had to count them all for his bottle.
Sure enough, the nutrition facts label on the back confirmed the triple crown of zero-zero-zero.
No matter how good he would feel about drinking the Zero Cider Triple, it wouldn’t be worth it if he didn’t enjoy drinking it. He poured some into a glass and first admired the fizzy bubbles rising to the top.
Once it had settled a bit, the color was a thin milky white. It also gave off a smell reminiscent of another Japanese lactic acid beverage called Calpis Soda.
▼ (Note the cursed cat)
Now was the moment of truth. Zeroryman stepped outside to take a big gulp (while also taking a dramatic photo)…
…and kept gulping (and documenting)…
…because it was so refreshing (and because the sunlight made him look really cool)!
It had a hint of the sweetness found in Calpis Soda as well as a hint of sourness from the bacteria. He also enjoyed the sensation of the gentle carbonation on his tongue. There was no doubt about it–he was ready to declare that the Zero Cider Triple would become the most popular drink of 2022.
And the best part of it all, as he kept reminding himself, was that it had zero calories.
We have no idea when Zeroryman will make his next appearance, but we’ll welcome his return at any point. Until then, you can find us sneaking a few indulgent springtime drinks alongside our other new friend Lottsa-Caloryman.
Reference: 7-Eleven
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]










Tasting–and troubleshooting–the elusive, slushy-like Below Zero version of Mitsuya Cider
Rage against the smoothie machine with this 7-Eleven drink hack【Taste test】
Taste testing 7-Eleven Japan’s five frozen curries to see which ones nail it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
99-year-old woman rescued while attempting to climb Mt. Fuji
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Eight great words for talking about summer in Japan in Japanese
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa