
Seven adorable products with new packaging featuring seven different Pokémon!
If you’re a fan, you might be all about collecting everything Pokémon. Well, now there’s one more thing–or rather, seven more things–to add to your collection: limited-edition Pokémon design Love Liner eyeliners!
Popular Japanese eye makeup brand Love Liner, owned by beauty brand msh, Inc., has released five liquid eyeliner and two pencil eyeliner designs. Each one features different Pocket Monsters and colors that match those species.
The eyeliners are Love Liner’s Liquid Eyeliner R4 type and all have designs of Pikachu with one other Pokémon. Pictured from left to right in the image below, there’s Mimikyu (which has a yellow design and a dark brown liner color), Yamper (neon-green colored pen and brown liner), Piplup (light blue pen and milky brown liner) Muchlax (dark blue pen and mocha gray-beige liner), and Alcremie (pink pen and “rosé brown” liner).
Each liner is smudge-proof, waterproof, and easy to remove, plus the liner ink is refillable, so the pens sound well worth the 1,760 yen (US$12.45) each costs. They also come in original Pokémon packaging, too, making them ultimate collectibles.
In addition to the liquid eyeliner pens, Love Liner also released two Pokémon designs of its Cream Fit Pencil, which is also waterproof and smudge-proof, and promises to dry in just 20 seconds. Both designs have a white background with one of two Pocket Monsters drawn in their respective colors: Pikachu in metallic gold and Eevee in brown.
The color of the Pikachu pencil liner itself is medium brown, and the Eevee pencil is an ash brown color. Both pencils retail for 1,320 yen each.
All seven products are available now through the msh online store, and starting in the middle of July, you will also be able to find them at variety shops and drug stores across Japan. Lastly, from July 19 to 25, they’ll also be for sale at a pop-up shop on the second floor of Cosme Tokyo in Shibuya. There you can not only check out the products before you buy them, but also take selfies in a yellow-themed photo booth with a Pokémon background!
If you’re a Pokémon fan and makeup user, definitely don’t miss the chance to pick up some adorable limited-edition Pokémon cosmetics. And if you’re going to be in the Tokyo area in August, make sure to make a stop in Yokohama to check out the festivities surrounding Japan’s (and Asia’s) first-ever Pokémon Trading Card Game World Championship competition. It sounds like it’ll be an event to remember!
Related: msh Official Online Store
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!






Maybelline New York releasing special Japan-only Pokémon Pikachu Collection
New shoes from Converse will have both kids and adults showing off their love of Pokémon in style
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden