cosmetics

Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

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Virtual and real Japanese models collab for makeup commercial – but who’s the real one?

It’s easy to tell once you already know who’s who, but not so much if you don’t.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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Japanese star’s makeup transformation goes viral online 【Videos】

Singer and actress Naoko Ken proves you can be rockstar gorgeous at any age.

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Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

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Evangelion’s Rei Ayanami stars in commercial for Japanese lip rouge

“This is a red just for me” say the scarlet-eyed anime icon.

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Charming Cardcaptor Sakura, Magic Knight Rayearth makeup sets revealed for February release

Cosmetics will be sold in a lottery-style game at Japanese convenience stores as part of Clamp’s 30th anniversary celebrations.

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Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration

Raise your pirate bounty and look fabulous doing it!

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Japanese beauty parlor chain offering cute and scary Halloween makeup packages

Whether you want just a graceful gash or a full-on vampire facial makeover, they’re ready to help.

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Japan’s newest lipstick model is…anime’s Rei Ayanami?!?

The famous Evangelion pilot pitches “a color not for anyone else’s sake.”

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We try squeezing our boss’ face until it gets smaller【Experiment】

Fun with germanium.

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Sailor Moon and Shiseido team up for beautiful, sparkly Sailor Moon makeup packaging

So you can transform together with Sailor Moon. 

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New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks

Spice up your makeup collection with Kirby!

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Our cat-loving reporter decided that this year, for Japan’s Cat Day, she’d become a jellicle cat

A makeup studio augmented all her feline facial features until she could pass for Bombalurina!

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Our male otaku tries Japan’s anime heroine mascara, learns what it’s like to be shojo manga star

So that’s the reason that keeps happening in shojo anime and manga!

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Here’s what happened when our biggest male otaku tried out Japan’s new Manga Genic eyeliner【Pics】

Manga Genic promises you the eyes of an anime star, but can our reporter handle that kind of power?

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Turn yourself into a dewy-eyed manga heroine with Kate Tokyo’s “Manga-Genic” eyeliner set

Cosplayers and casuals alike can look as cute as a comic book character!

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Here’s what happened when our three middle-aged reporters got makeovers with new makeup for men

“I feel pretty, oh so pretty!”

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We make a DIY face gel out of yuzu seeds, and it’s surprisingly cheap and easy!

Did you know that every part of the yuzu citrus fruit can be used for something?

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