cosmetics

Animated video looks at 40 years of women’s fashions in Japan as Tokyo landmark gets set to close

Shinjuku Mylord takes a moment to remember four decades of trends.

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Hello Kitty’s Hello! Clinique items are here, and we’ve got the whole lineup to show you【Photos】

Kitty-chan brings the cuteness to this beauty product collaboration.

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Hello, cosmetics! Clinique teams up with Hello Kitty this summer for first-time collaboration

Hello! Clinique offers shoppers in Japan the chance to score some exclusive collaborative bonus goods by spending a certain amount on products.

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Pokémon color-coded cosmetic sunscreen set to protect skin this summer in Japan

Pikachu and pals team up with makeup maker &be.

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Kyoto hotel OMO5 Kyoto Gion offers Yojiya cosmetics Pretty Girl Room Stay for New Year’s season

OMO5 Kyoto Gion by Hoshino Resorts partners with Kyoto cosmetics brand Yojiya for Fresh Beginnings in Kyoto Pretty Girl themed rooms.

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Bringing a little magic to your skin care rituals.

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Sailor Scout transformation brooch compact now available from collectible company Premium Bandai

Now you, too, can transform into a Sailor Scout with the power of this limited edition Shining Moon Powder!

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Limited-edition Pokémon design eyeliners from Japanese makeup brand Love Liner are here!

Seven adorable products with new packaging featuring seven different Pokémon!

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This year’s Revlon Lucky Bag is not only totally worth buying but easy to get, too

With four useful cosmetics valued at 6,600 yen, you can’t go wrong with this bag!

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New series of Lovisia Pokémon lip creams are here to do battle with dry lips

Pamper your lips with help from these four popular Pokémon.

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We try super spicy lip plumping gloss to see if it works…and “we” means everyone in the office

Whose lips plumped up the most with this K-beauty brand lip gloss? We find out!

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Maybelline New York releasing special Japan-only Pokémon Pikachu Collection

Classic and beloved Maybelline products with Pikachu package designs? Yes, please!

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We get ourselves a facelift for less than ten dollars and look instantly younger

And all it took was a few strips of tape!

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Lovisia Pokémon cosmetics are back with more Pokémon choices than ever before

This time the packaging also ties in directly with the Pokémon’s type.

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9 middle-aged Japanese men try putting on their own makeup

How hard could it be?

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Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

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Virtual and real Japanese models collab for makeup commercial – but who’s the real one?

It’s easy to tell once you already know who’s who, but not so much if you don’t.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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Japanese star’s makeup transformation goes viral online 【Videos】

Singer and actress Naoko Ken proves you can be rockstar gorgeous at any age.

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