cosmetics

This year’s Revlon Lucky Bag is not only totally worth buying but easy to get, too

With four useful cosmetics valued at 6,600 yen, you can’t go wrong with this bag!

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New series of Lovisia Pokémon lip creams are here to do battle with dry lips

Pamper your lips with help from these four popular Pokémon.

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We try super spicy lip plumping gloss to see if it works…and “we” means everyone in the office

Whose lips plumped up the most with this K-beauty brand lip gloss? We find out!

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Maybelline New York releasing special Japan-only Pokémon Pikachu Collection

Classic and beloved Maybelline products with Pikachu package designs? Yes, please!

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We get ourselves a facelift for less than ten dollars and look instantly younger

And all it took was a few strips of tape!

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Lovisia Pokémon cosmetics are back with more Pokémon choices than ever before

This time the packaging also ties in directly with the Pokémon’s type.

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9 middle-aged Japanese men try putting on their own makeup

How hard could it be?

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Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

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Virtual and real Japanese models collab for makeup commercial – but who’s the real one?

It’s easy to tell once you already know who’s who, but not so much if you don’t.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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Japanese star’s makeup transformation goes viral online 【Videos】

Singer and actress Naoko Ken proves you can be rockstar gorgeous at any age.

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Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

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Evangelion’s Rei Ayanami stars in commercial for Japanese lip rouge

“This is a red just for me” say the scarlet-eyed anime icon.

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Charming Cardcaptor Sakura, Magic Knight Rayearth makeup sets revealed for February release

Cosmetics will be sold in a lottery-style game at Japanese convenience stores as part of Clamp’s 30th anniversary celebrations.

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Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration

Raise your pirate bounty and look fabulous doing it!

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Japanese beauty parlor chain offering cute and scary Halloween makeup packages

Whether you want just a graceful gash or a full-on vampire facial makeover, they’re ready to help.

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Japan’s newest lipstick model is…anime’s Rei Ayanami?!?

The famous Evangelion pilot pitches “a color not for anyone else’s sake.”

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We try squeezing our boss’ face until it gets smaller【Experiment】

Fun with germanium.

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Sailor Moon and Shiseido team up for beautiful, sparkly Sailor Moon makeup packaging

So you can transform together with Sailor Moon. 

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