cosmetics

Maybelline New York releasing special Japan-only Pokémon Pikachu Collection

Classic and beloved Maybelline products with Pikachu package designs? Yes, please!

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We get ourselves a facelift for less than ten dollars and look instantly younger

And all it took was a few strips of tape!

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Lovisia Pokémon cosmetics are back with more Pokémon choices than ever before

This time the packaging also ties in directly with the Pokémon’s type.

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9 middle-aged Japanese men try putting on their own makeup

How hard could it be?

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Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

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Virtual and real Japanese models collab for makeup commercial – but who’s the real one?

It’s easy to tell once you already know who’s who, but not so much if you don’t.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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Japanese star’s makeup transformation goes viral online 【Videos】

Singer and actress Naoko Ken proves you can be rockstar gorgeous at any age.

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Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

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Evangelion’s Rei Ayanami stars in commercial for Japanese lip rouge

“This is a red just for me” say the scarlet-eyed anime icon.

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Charming Cardcaptor Sakura, Magic Knight Rayearth makeup sets revealed for February release

Cosmetics will be sold in a lottery-style game at Japanese convenience stores as part of Clamp’s 30th anniversary celebrations.

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Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration

Raise your pirate bounty and look fabulous doing it!

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Japanese beauty parlor chain offering cute and scary Halloween makeup packages

Whether you want just a graceful gash or a full-on vampire facial makeover, they’re ready to help.

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Japan’s newest lipstick model is…anime’s Rei Ayanami?!?

The famous Evangelion pilot pitches “a color not for anyone else’s sake.”

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We try squeezing our boss’ face until it gets smaller【Experiment】

Fun with germanium.

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Sailor Moon and Shiseido team up for beautiful, sparkly Sailor Moon makeup packaging

So you can transform together with Sailor Moon. 

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New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks

Spice up your makeup collection with Kirby!

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Our cat-loving reporter decided that this year, for Japan’s Cat Day, she’d become a jellicle cat

A makeup studio augmented all her feline facial features until she could pass for Bombalurina!

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Our male otaku tries Japan’s anime heroine mascara, learns what it’s like to be shojo manga star

So that’s the reason that keeps happening in shojo anime and manga!

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