
A recent survey aims to find out who cheats, and why.
Right now in Japan, dramas about affairs and cheating relationships are trending among TV viewers. People are hooked on stories about messy love-hate relationships, roller-coaster affairs ending in true love, and the drama of a secret relationship come to light.
Affairs seem to happen a lot on TV in Japan, but are they representative of real life? A survey conducted by Japanese company Love Is All, whose goal is to support women in Japan and across the world in business, relationships, and life, aimed to find out.
They surveyed 1,966 men and women from across the country who have children and are between the ages of 35 and 45 about their extramarital affairs. As it turns out, nearly a quarter of men and a fifth of women admitted to having cheated on their spouse.
In answer to the question, “Have you had an affair or cheated since getting married?” 16.6 percent of men answered said “I previously had an affair” and 7.8 percent said “I am currently having an affair.” As for women, 12.3 percent said they had an affair in the past, while 4.8 percent said they’re currently having an affair. In contrast, 77.1 percent of men and 83.6 percent of women said they’d never had an extramarital affair.
Next, the respondents were asked, “What is the main reason you had/are having an affair?” Here is where the answers were more starkly divided among the gender lines. The most common reason for men was “I wanted to fulfil my desire for sex,” which was selected by 33.6 percent.
After that, the reasons for men to have an affair had much lower response rates. The next most popular answers were, “I wanted some stimulation” (14 percent), “I fell in love with the other person” (13.1 percent), and “My relationship with my spouse wasn’t good” (13.1 percent). With nearly half the answers involving sex or excitement, however, some might conclude that these men cheat out of impulse, rather than for emotional reasons.
Women, however, seemed to cheat because they craved emotional intimacy. More than half of the women in the survey cited reasons involving love, their marriage, or their emotional state, including, “I fell in love with the other person” (19 percent), “I wanted to be comforted/I was lonely” (12.3 percent), “My relationship with my spouse wasn’t good” (12.3 percent), and “My married life was stuck in a rut” (10.4 percent).
Interestingly, having an affair doesn’t actually mean that these people want to leave their partners. The respondents who answered that they had an affair were further asked “Do you want to divorce your spouse?”, and 63.8 percent of the men and 55.9 percent of the women said either “I don’t want to get divorced” or “I’d rather not get divorced if possible,” with a further 7.9 percent of men and 10.4 percent of women saying “I’d like to work on our marriage.” Only 8.3 percent of men and 13.5 percent of women said definitively, “I want to get divorced.”
Finally, respondents were asked “How did the affair start?” For both men (42.4 percent) and women (41.7 percent), the overwhelmingly common answer was “At the workplace/related to work.” With a minimum of eight hours a day away at work and after work socializing a common requirement among Japanese companies, it’s no surprise that someone could develop a deeper connection with a person they work with, married or not.
After that, popular answers were “Romance apps and social media” (15.3 percent for both men and women) and “From a friend or acquaintance” (15.3 percent of men and 12 percent of women). Some people even met at social gatherings for hobbies and interests (11.4 percent for men and 6.4 percent for women), and for some women, reuniting with their exes was the stimulus (9.8 percent).
While a little less than 2,000 married people between the ages of 35-45 with children is not completely representative of the entire committed population of Japan, the results of the survey are quite interesting. It seems to show that to keep marriage working–and the partners faithful–dedicated effort to both physical and emotional intimacy by both parties is essential.
However, the key to this survey is that the respondents questioned were married individuals with children. What we’d want to know next is, what about married couples in this age range without children? Are the rates of cheating lower–and if so, is the added stress of raising children what causes people to seek physical and/or emotional intimacy outside of their marriage?
Either way, though most of these respondents said they didn’t want to get divorced, their spouses might think otherwise, and if they get caught, they might lose more than their relationship. Hopefully the end result doesn’t end in disaster!
Source: ValuePress
Top image: ValuePress
Insert images: Pakutaso (1, 2, 3)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Survey shows more Japanese married men, single Japanese women cheating on their romantic partners
31 percent of Japanese women admit to cheating on lover, six percent say they got caught【Survey】
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
Japanese men and woman both have the same top requirement for a spouse in konkatsu poll
Over half of Japanese people in survey only dated three or fewer people before getting married
Japan’s job-quitting service claims bosses contact it to try to make their employees quit
Here comes a new katsudon: ice cream katsudon?!?
Japanese women sound off on their minimum height requirements for a husband【Survey】
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan has abolished advance deportation notifications to foreigners’ lawyers
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
This gigantic judo dojo-sized hotel room will make you feel like royalty, but it’s disappearing soon
Tokyo Chikara Meshi Takes Beef Bowl to New Level
Tokyo museum offers beautiful exhibit showcasing the architecture of Studio Ghibli
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese cheating survey finds high infidelity rate in Kyoto and one of Tokyo’s neighbors
Is the ideal spouse someone who’s your best friend or your war buddy? Japanese singles sound off
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Should married couples in Japan be allowed to have different family names? Survey investigates
Japanese women sound off on their minimum height requirements for a husband【Survey】
Roughly 40 percent of single Japanese men in their 20s have never been on a date, survey says
How many people in Japan have actually worn a couple’s outfit?
Do Japanese superfans really want to marry their favorite idol?【Survey】
Young Japanese women sound off on what does and doesn’t constitute cheating on their boyfriend
Overweight, bald, or cheap? Japanese women pick the man they’d least want to marry in survey
Should people in Japan be allowed to keep their surnames after getting married, survey asks
Japan’s unfaithful women share tips on how to cheat without getting caught
Here’s what Japanese men and women think about cheating【Video】
Japanese women show continuing decline in how much they expect a husband to earn in survey
Japan’s wedding gift etiquette rule is too expensive, young people in survey say
Leave a Reply