
Sad story takes a happy turn.
In Japan, there are so many mascots bringing character to everything from prefectures, cities, and food that it can be hard to keep up with them all. However, right now there’s one mascot on everyone’s lips, and its name is Prince Turn, the character for super popular Japanese rice snack Happy Turn.
▼ Prince Turn, celebrating his birthday on 8 August with bags of the snack, and bags of the snack’s
“Happy Powder” topping, which is so tasty it can be purchased on its own.
8月8日はターン王子の誕生日。
— ハッピーターン【公式】 (@happyturnkameda) August 7, 2024
「粉」を思う存分かけて楽しんでました。 pic.twitter.com/2DdlVOHhwa
The mascot recently went viral on Twitter after a series of photos and videos charmed viewers online. The first photo sets the scene, showing Prince Turn visiting the “Happy Turn Train“, a special limited-edition Keikyu Line train wrapped in yellow to celebrate the snack’s 48th birthday.
【ハッピーターンニュース】
— ハッピーターン【公式】 (@happyturnkameda) July 19, 2024
ターン王子がハッピーターントレインを
ご訪問・ご乗車されました。
#京急イエローハッピートレイン pic.twitter.com/S3SnYsUE1e
However, the happy visit hit a snag when Prince Turn went to board the train, only to find…his crown didn’t fit.
▼ “Perhaps: Can’t ride”
After some careful manoeuvring, the giant character managed to board the train, but yet again it wasn’t smooth sailing, as the crown got stuck in the overhead railings.
▼ “Perhaps: Can’t sit”
もしかして:座れない#京急イエローハッピートレイン pic.twitter.com/VRAYGMyVYT
— ハッピーターン【公式】 (@happyturnkameda) August 7, 2024
As this previous video shows, even standing and walking isn’t easy, as Prince Turn ends up hitting all the hanging handrails and ads inside the train.
▼ “Prince Turn gets on the Happy Turn Train, but keeps bumping into the Happy Turn ads hanging inside the train.”
ターン王子、ハッピーターントレインへ
— ハッピーターン【公式】 (@happyturnkameda) July 19, 2024
乗車するも中吊りハッピーターンに
ぶつかりまくる。
#京急イエローハッピートレイン pic.twitter.com/KPyow1LeKf
The cute scenes received thousands of views and likes, with people leaving comments like:
“Don’t injure your head, Prince Turn!”
“Glad you could finally board!”
“You’ve put Happy Powder all over the railings!”
“Lie down and rest!”
“Spreading happiness everywhere you go!”
The happy prince certainly knows how to spread happiness, not only with its powder, but its train, which will be running on the Toei Asakusa Line, Keisei Line, and Hokuso Line until 18 August. To get on board with the happiness, you can check out the train schedule here, and thank your lucky stars there’s no sign of the Happy Turn drink returning for the birthday celebrations.
Related: Happy Turn Train Schedule
Source: Twitter/@happyturnkameda via Net Lab
Featured image: Twitter/@happyturnkameda
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Chiitan the otter mascot poised for mainstream success with fun videos of everyday tasks
Kumamon and other Japanese mascots get muscular makeover in new energy drink commercial【Video】
Japanese mascots endangered by effects of coronavirus
Chiitan vs John Oliver: Talk show host responds to Japanese mascot’s challenge to battle 【Video】
Kawaguchi’s mascot Cupolan doesn’t mind that you think it looks like a turd
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Licca-chan dolls released in North America for first time in nearly 60 years
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Which Gundam is the favorite for fans in different countries? Gundam election announces results
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Kagoshima conveyor belt sushi chain Mekkemon rises above the rest with its special secret weapon
Such recognition! Official doge meme dog manhole cover installed in Japan【Photos】
Say hello to Japan’s new generation of adults, fresh from Kitakyushu’s 2023 seijinshiki ceremony
Video claims that if you can read a certain font, you are probably not Japanese【Video】
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo’s newest mascot character is a rabbit who’s permanently sad【Photos】
Japanese mascot Shinjo-kun joins ChiiJohn for a trip to the U.S. to see John Oliver 【Video】
Japanese baseball mascot kicks and punches another mascot lying defenceless on the ground【Video】
Man stops train from leaving station in Japan, video goes viral online
Emergency drill “assailant” on Japanese train goes viral for being too good at the job 【Video】
Japanese train goes viral for Nara deer decorations
Regional mascot/hyper pear Funasshi’s new album hits number four on Japanese charts【Videos】
Japan’s “ugly” Nara Deer Buddha mascot now available in tiny gacha capsule toy form
Kumamoto mascot Kumamon’s chance of being Olympic torch runner in jeopardy
Japanese kids’ show mascot busts out a juicy piano pop tune inside a subway station
Cool cat delighting animal lovers as he regularly rides the train in Tokyo 【Photos】
Crabs take over electric signboard at Japanese train station
Chiitan needs your help! Japanese mascot suspended on Twitter after John Oliver feud
Weirdest convenience store drink in Japan? New drinkable Happy Turn makes stomachs turn
Japanese mascot malfunction gives hilarious look at what it’s really like inside a costume【Video】