
Bears are everywhere in Japan these days – even in our noodles.
There’s an unusual linguistic quirk in Japan in which you’ll often see soba noodle restaurants offering a dish called “niku soba,” or “meat soba.” While the name makes it seem like the topping options could be wide open, niku soba (or niku udon, if you’re at a restaurant that serves udon noodles) generally means thin strips of pork or beef. Which one? It varies by restaurant, but surprisingly most people are OK with the vagueness.
However, at Matsuishi, a noodle restaurant in downtown Tokyo’s Takadanobaba neighborhood, they’re a little more precise. When you tap the button for niku soba on the order touchscreen, you’re then given the option to choose the specific type of meat you want. As shown in the photo below, the option at the bottom is ground pork (豚挽肉), and above that are beef (牛), chicken (鶏), and pork (豚).
Oh, and the top row, with the kanji 熊? That’s for if you want the meat in your meat soba to be bear.
Yes, the kanji of the year is also the special of the month at Matsuishi, which as of January 13 is offering bear soba. This isn’t at all a common dish in Japan, and even bear meat itself is usually pretty hard to find, especially in the big city. Matsuishi’s got it though, and so our soba-loving Japanese-language reporter Seiji Nakazawa decided to buy himself a bowl.
In contrast to their precision regarding meat types, the numbers on Matsushi’s order screen are kind of mysterious, but they seem to be indicating the amount of meat you get with your noodles, with the small, medium, and large-size bear soba having 20, 40, or 60 percent of the meat of a baseline bowl of pork soba. Still, even the largest, the 0.6 bear soba, is pretty affordable at 1,220 yen (US$8), so that’s what Seiji chose.
His fears about not having a filling portion disappeared as the staff set his soba in front of him. Seiji took a moment to admire the abundant strips of thick meat floating on the surface, surrounded by tempura flakes, greens, an egg cracked into the broth to cook, and a sprinkling of sliced green onion.
Seiji had eaten bear a few times before this, and his recollection is that the meat can sometimes be tough and sinuous. Honestly, he wasn’t sure it’d be a good choice to use for niku soba, since you can’t cut the meat into smaller pieces if the firmness makes it too hard to chew on a big chunk.
But this turned out to not be an issue at all. Though firm, the bear meat had tenderized while stewing, and as he bit into it, Seiji’s taste buds were greeted by what he describes as a rich umami sensation with both sweet and savory notes. As he chewed, the taste of the broth that the bear meat had soaked up were released, blending together in an inviting harmony that smoothed out the gaminess that bear can sometimes have, making Seiji truly appreciate the skill of Matsuishi’s cooking staff. Speaking of the broth, Matsuishi has a unique recipe that, unlike many other noodle restaurants, uses no sugar or mirin (sweet cooking sake), but still exhibits a deep, rich flavor thanks to adding Kyushu-style soy sauce, sweeter than the kind used in other parts of Japan, to the dashi stock.
Seiji had gone into this taste test expecting a rustic eating experience, perhaps one that would be too rustic for a city slicker like him to handle. Instead, he’d been given an elegant opportunity to challenge and broaden his palate, and while Matsuishi’s bear niku soba is a limited-time/while-supplies-last deal, he’s glad to have tried it, and would eat it again. And if you’re craving more wild game, there’s a place in Chiba that you’ll want to check out too.
Restaurant information
Matsuishi / 松石
Address: Tokyo-to, Shinjuku-ku, Takadanobaba 1-16-7, Meiten Building basement level 1
東京都新宿区高田馬場1-26-7 名店ビル B1F
Open 7 a.m.-9 p.m. (Monday-Friday), 9 a.m.-3 p.m. (Saturday)
Closed Mondays and holidays
Twitter
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Starbucks adds Japanese soba noodles to its menu…in Hong Kong?!?【Taste test】
Mega meat noodles in Tokyo: 2.6 pounds of meat, one bowl of soba, no regrets【Video】
Osaka street food becomes a Tokyo noodle topping with the Deluxe Takoyaki Soba【Taste test】
The top nine stand-and-eat soba noodle restaurants in Tokyo
Which noodles, other than Okinawa soba, pair best with Okinawa soba broth?【Taste Test】
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Krispy Kreme releases a new Doughwich… at only one store in Japan
Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand
Pokémon Center Mega Tokyo to remain closed for the summer following stabbing incident
What’s up with the Ghibli Park photo and video ban?
And now, a crazy-looking way to stay cool this summer, from Japan’s crazy gadget company
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Sushi Pizza surprises diners in one of the best food destinations in Japan
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan has a new cute and clever sunblock for cat lovers
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Why did this stand-and-eat soba noodle shop in Tokyo open in the middle of the pandemic?
A whole new way to eat katsu: Cold katsu soba【Taste test】
We eat at the legendary Negidon, a Tokyo soba restaurant that’s only open for lunch on weekdays
We slurped up oodles of chilled noodles with this chain’s “Super Demon size” extra add-on
Mercedes-Benz dealer in Tokyo serves up amazing yakisoba noodles【Taste test】
Eating every kind of cold noodle dish from Family Mart to stave off the summer heat【Taste test】
Saga Prefecture’s hidden gem of a soba restaurant offers scrumptious, full course soba meals
Beyond miso soup – You can get miso bear in a can in Japan, and we’ve tried it【Taste test】
We ate all eight kinds of cold noodles from 7-Eleven and here’s our favourites【Taste test】
Japanese restaurant chain serves up super thick soba noodles in Tokyo
All aboard the train station soba restaurant that’s being called the best in Japan
Popcorn shrimp udon, as in noodles with popcorn and shrimp, now on the menu in Tokyo【Taste test】
Tokyo ramen restaurant’s made-to-order noodles are only the beginning of its awesomeness
50-year-old instant noodle recipe is back from the past in Japan for a limited time[Taste test]
Japan’s first-ever wanko soba conveyor belt restaurant opens in Tokyo