Morinaga’s Hi-Chew is one of Japan’s favorite candies. Its popularity has spread across the world and you can often find different flavors of Hi-Chew at your local store. Fans have gone to great lengths to show their appreciation for the flavorful chewy snack over the years, including our Japanese team who once even created their own giant Hi-Chew, thus disproving the old adage that “bigger is better”.
Now, to celebrate the candy’s 40th anniversary, Morinaga is releasing some special new flavors and an extra-special version of their most popular flavor that will become the first refrigerated Hi-Chew in history.