Okinawa Prefecture Cancels Plan to Use Young Women’s Thighs as Advertising Space


The Okinawa Convention and Visitors Bureau (OCVB) along with the prefectural government have cancelled their plans to use space on women’s bare thighs for marketing the islands as a graduation trip destination to students outside the prefecture. Citing criticism, the two bodies stated January 24, “Placing temporary tattoo-like stickers on the thighs of young women to advertise Okinawa is not in line with prefecture’s brand image.”
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