foundation

Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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Moon Prism Power Makeup — with actual base and foundation from Shiseido Maquillage!

You’ve seen Sailor Moon transformed by the magic of Moon Prism Power, but now the series has collaborated with Shiseido to create real makeup that girls can actually use!

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