Japanese beauty standards

Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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Japanese women want men to get rid of their body hair, according to a recent survey

It would seem that nobody likes a hairy bod!

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Japanese Twitter users show off how easily they can hide their eye shadow by opening their eyes

It’s time for the “All-Japan Eyeliner Hiding Championship” on Twitter!

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