whitening

Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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New bizarre Thai trend has men undergoing laser treatment to bleach their penis

And customers are reportedly rather satisfied with the results.

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Cosplaying as an ultra-pale character? Japanese Twitter users have found the perfect product!

It’s no secret that for many people in Japan, paler skin is better. In fact, you’ll often seen women strolling down the street on sunny days with parasols open wide and long sleeves pulled over their forearms. But what about all our cosplay-loving friends who often find themselves standing out in the sun for hours at a time?

Many of them are also trying to replicate the look of characters who may be as white as Casper the Friendly Ghost, but that’s difficult to maintain after roasting all afternoon. And that’s where Oneday Brightening, a cream that does exactly what its name says, comes in. The cream has made a splash online recently with cosplayers posting photos of the difference this product makes!

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