The snack aisle of Japan’s convenience stores is a fiercely competitive marketplace, and just about every week sees the release of some new flavor of candy or potato chip trying to steal the spotlight from its rivals. But while many of these pretenders to the throne of snack foods are only on sale for a few months or even weeks, the spicy potato rings called Bokun Habanero have been on sale without hiatus for over a decade.
Still, you have to keep evolving in order to stay ahead, and next month will see the release of a new Bokun Habanero that’s 10 times hotter than the normal version.



Viral 3D ice creams land in Japan… but are they worth the hype?
Japanese company selling bear-proof automatic doors
Studio Ghibli adds new Kiki’s Delivery Service music box to its anime merchandise shop in Japan
KFC’s Colonel Sanders is becoming a samurai in Japan this week
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Ghibli’s Hayao Miyazaki says the anime industry’s problem is that it’s full of anime fans
We try the sweets, soups, pastas, and fried chicken of KFC’s all-you-can-eat buffet restaurant
Japanese sports company Mizuno releases stylish furniture which doubles as training equipment
Step back in time with Japanese-themed rooms at rare vintage love hotel in Osaka【Video】
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Japanese town suing resident for being a jerk
Is Kyoto less crowded with tourists after China’s don’t-go-to-Japan warning?【Photos】
You can now buy a Japanese train station clock in Japan
Japanese police attempting to clamp down on “zombie cigarettes”
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Ghibli’s Hayao Miyazaki says the anime industry’s problem is that it’s full of anime fans
We try the sweets, soups, pastas, and fried chicken of KFC’s all-you-can-eat buffet restaurant
Japanese sports company Mizuno releases stylish furniture which doubles as training equipment
Step back in time with Japanese-themed rooms at rare vintage love hotel in Osaka【Video】
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Baskin-Robbins Japan’s ice cream popularity poll leaves out fan favourite — but why?!
Japan’s top five retro hot springs for a time trip back to the onsen past, as chosen by travelers
All-you-can-eat KFC returns to 247 locations across Japan this April!
Ramen and girls bar: Where you can talk to women who aren’t dressed like hosts or maids
Hayao Miyazaki comments on Chihiro’s final test scene in Spirited Away
Japan’s new Pokémon donut treat marks Ditto’s Mister Donut debut!
Rental grandma service growing in Japan, can help cook or break up with boyfriends
Kyoto company developing autofocus glasses for sufferers of presbyopia and other conditions