A lot of linguistics, and a lot of flavor, goes into each and every cup of this dessert drink (and there’s room for debate about the cup too).
shochu
The story focuses on a father-daughter relationship, future dreams, and how two long-running Iichiko poster advertisements connect them all.
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We were feeling a little blue yesterday. You see, the RocketNews24 office is just a short walk away from the Isetan department store in Tokyo’s Shinjuku. Earlier in the week, we’d stopped by to see the ferociously cuddly stuffed Godzilla that had been on display, but sadly, August 5 was his last day at Isetan.
It was sad to be parted from the King of the Plush Monsters, but as the saying goes, God never closes a door without opening a window. Or in this case, a bottle, because Isetan also has something that can drown the sorrow in our hearts while cooling us off in the oppressive summer heat: alcoholic shaved ice with shochu.
Godzilla wants to pour you his own variety of shochu alcohol to celebrate his latest film’s worldwide success. To date, Godzilla has brought in US$477.6 million at the box office worldwide. Japan’s Konishi Brewing Company is marking the occasion by re-releasing its Choujugura shochu in a special collector’s edition Godzilla porcelain bottle.
Hombo Shuzo is a prestigious distiller founded in 1872 in Kagoshima Prefecture, the birthplace of one of Japan’s most beloved drinks: shochu. The company had won several medals at last year’s International Wine and Spirit Competition including a gold medal for their exquisitely smooth one-year-old Arawaza Sakurajima.
And to celebrate, this distinguished group has released perhaps their classiest drink to date. It’s an imo shochu (sweet potato shochu) with a thick bouquet of one of the world’s spiciest peppers, the habanero, and it’s name is Satsuma No Haoh RAAA.
When asked to pick your poison what do you choose? In a recent survey, people in Japan were asked to select their favorite alcoholic beverage. The results, as we’ll see after the break, were quite surprising.
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