Among the many superstitions that exist in Japan, fortune telling based on blood type still remains popular. Most profiles of anime and manga characters or celebrities include blood type, and it’s not uncommon for some Japanese to attempt to predict the behavior of others based what kind of blood is coursing through their veins.
But with only four personality types to choose from, that doesn’t leave very much room for variation. That may be one reason why over the years Japan has seen a boom in Western astrology, with many fashion magazines, books, and character items catering to those interested in finding out or showing off what their zodiac sign purportedly says about their personality. In fact, considering the recent release of driving horoscopes by one prefecture’s police department, it seems even government officials are now in on the craze.

Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Tokio announces breakup following repeated harassment by member
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
When is it OK to take a naked hot spring bath with your Japanese girlfriend/boyfriend?
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks Japan releases new zodiac chilled cup drink for 2026
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Large amount of supposed human organs left in Osaka marketplace
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Is this the most relaxing Starbucks in Japan?
When is it OK to take a naked hot spring bath with your Japanese girlfriend/boyfriend?
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Starbucks Japan adds cult drink to its permanent coffee menu due to popular demand
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
W.T.F. Japan: Top 5 nicest sounds in Japan【Weird Top Five】
This Smash Bros.-loving cat from Japan is the world’s most adorable gamer【Videos】
Starbucks Japan releases new zodiac chilled cup drink for 2026
Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima
Four of the best Tokyo budget hotels we stayed in this year
Japan’s new eight-headed dragon license plates might be the coolest in the entire world【Pics】