low-budget
Swedish furniture giant IKEA has never been short of creative ideas, be they for furniture or campaigns to catch our attention. IKEA Singapore previously featured the element of cosplay in their advertising, demonstrating their ability to transform a cosplayer’s cluttered mess into an organized, stylish room with their storage systems.
This time, their Malaysian counterparts have incorporated elements of cosplay into one of their marketing stints, and on top of that, they have encouraged their shoppers to join in. They’ve brought low-budget cosplay to a new light – cosplaying as IKEA products!
We all know witches and wizards can fly on brooms, but did you know that they’re not the only mythical beings that use brooms? Mermaids use brooms too, apparently. We’re just not so sure if they can swim with them.
The creative citizens of Thailand have once again proved that they’re the leaders of the low-cost cosplay world with their budget mermaid outfits!
We’ve seen some amazingly elaborate cosplay over the years, and while we stare in awe, we’re usually too busy and wide-mouthed to think about how much the costumes cost. But what’s a money-strapped cosplayer to do? Anucha “Cha” Saengchart of Thailand-based website, Lowcost Cosplay, has the solution, bringing the world costume design ideas using things found around the house. Toilet paper, utensils, and oh so much flour is used to create impressive lowcost cosplay. Because when it comes down to it, cosplay is about the love of the character, not how much money you have.