“Share a Coke” arrives in Spain! First Coca-Cola campaign in 60 years

The Coca-Cola Company recently launched a branding campaign in Spain, allowing consumers to personalize a Coca-Cola can or bottle with their name on it.

The global brand has achieved numerous marketing successes over the years, so it’s no surprise that the campaign received overwhelming response in just a couple of days. In fact, this award-winning “Share a Coke” campaign has been launched in several countries including Denmark, Australia, France and the UK, so some of you lucky people out there might already own one of those shiny red cans with your name on it. Nothing new, you might think, but there is a little twist behind the scenes this time.

Read More