Japan may not be that big on a world map, but there’s a surprising number of distinct regional cultures you’ll find as you make your way from one end of the country to another. Sometimes, taking the train just a few hours in one direction will put you in a spot where people eat different foods, celebrate holidays on different days, or even talk differently from where you just came from.
So, just to be prepared to communicate as effectively as possible with the locals, you might want to take a few minutes to review these videos of women saying “I love you” in the dialects of each of Japan’s 47 prefectures.
The video collection comes from cosmetics maker Shiseido. Titled Kokuhaku Makeup Collection (Declaration of Love Makeup Collection), the series celebrates Japan’s regional linguistic beauty with a team of regional female beauties.
One by one, the area’s representatives appear onscreen, first without makeup, and then wearing Shiseido cosmetics. Each relays a brief message, peppered with as many local speech patterns as they can fit in, before declaring, “I love you.” While many of the ladies step up to the camera to open their heart to a boyfriend or husband, the theme of love is definitely broader than just the romantic kind, as the woman from Wakayama addresses her grandma, the woman from Saitama speaks to her dog, and the woman from Mie is here to talk about her belly dancing classmates.
So while the textbook version of “I love you” may be daisuki, we find out that’s just one of the many, many ways to express your feelings in Japanese. The others are:
Toyama: Suki ya cha
Yamagata: Honten daisuki da kan na
Fukushima: Suki da
Aomori: Tange da ba daisuki da yo
Fukui: Daisuki ya za
Hokkaido: Namara suki dassho
Iwate: Zutto daisugi da sukai
Akita: Suttage suki da
Ishikawa: Suki ya yo
Miyagi: Suki desu
Tokyo: Daisuki
Nagano: Daisuki da yo
Niigata: Daisuki da kan na
Saitama: Eree suki nan yo
Gunma: Nakkara daisuki nan sa ne
Ibaraki: Daisuki de shaanme
Yamanashi: Daisukkitsukon
Tochigi: Honto daisuki da yo
Chiba: Daisuki
Kanagawa: Daisuki
Aichi: Dera suki ya ni
Shizuoka: Bakka suki da
Hyogo: Meccha suki ya de
Osaka: Meccha daisuki ya de
Nara: Honma ni suki ya de
Shiga: Daisuki ya de
Gifu: Meccha suki ya yo
Kyoto: Honma ni suki ya de
Mie: Meccha suki ya de
Wakayama: Meccha suki ya de
Hiroshima: Bari daisuki jake
Tottori: Meccha suki
Tokushima: Honma ni daisuki ya ken
Kochi: Kojanto suki yaki
Ehime: Daisuki yakken
Kagawa: Suitoru ken
Shimane: Daisuki da ken
Yamaguchi: Buchi suki jakee
Okayama: Deeree suki jaken
Kumamoto: Daisuki bai
Okinawa: Deeji daisuki saa
Fukuoka: Bari suitoo yo
Miyazaki: Tege suki yaccha ken
Kagoshima: Wazzee sujjadoo
Nagasaki: Suki bai
Saga: Gabai suitoo yo
Oita: Zutto zutto daisuki bai
Now you’re all set to love and be loved, wherever you go in Japan.






The three ways to say “love” in Japanese, and when to use them
“Don’t worry, he is a docile pervert” and other useful phrases in Japanese and English
Translation debate: how do you say “oh my God!” in Japanese? Netizens have many different answers
Sake ads show what it’s like to have a long-distance relationship with a Japanese woman 【Video】
How to enjoy Japanese idol music if you hate its sweetness: Pretend they’re not singing about YOU
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Tokaido Lumière Express: Stay overnight inside the Shinkansen from Osaka to Tokyo
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Ministop brings bulked up Okinawan-style rice balls to mainland Japan for one week only
Godiva Japan hops into tsukimi season with bunny and moon-themed chocolate assortments
Domino’s puts a new spin on moon viewing with Tsukimi dango-inspired tarts in Japan
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
How to speak Japanese like a gyaru【2024 edition】
How to respond to Japanese people saying “I don’t speak English” when you’re speaking Japanese?
Learn Japanese schoolgirl vocabulary with new video from Line【Video】
How to say every Japanese car brand’s name, and what they mean 【Video】