
New matcha lineup spruces up green tea beverages with hatsutsumi leaves.
Starbucks is, first and foremost, a coffee house, but in Japan they’re arguably just as passionate about green tea. Since the breakout success of the matcha Frappuccino, green tea-based beverages have become among the most popular offerings at Starbucks Japan branches, and they’re about to be even more in demand thanks to a very special, very limited-time ingredient.
In Japan, the year’s very first batch of harvested green tea leaves are called hatsutsumi, meaning “first picking.” Hatsutsumi tea is prized among tea aficionados for being extra flavorful, and the first place to harvest its tea is Kyushu, the southwestern of Japan’s four main islands, where the warm spring temperatures arrive sooner than the rest of Japan’s tea-growing regions.
From May 13, Starbucks is offering special versions of three of its matcha beverages made using this hatsutsumi matcha grown in the town of Minami Kyushu in Kagoshima Prefecture. The “New Matcha” series consists of a “New Matcha” hatsutsumi version of the Wasanbon Matcha Frappuccino (which also contains wasanbon, fine-grain Japanese sugar)…
…the New Matcha Wasanbon Matcha Tea Latte…
…and the New Matcha Matcha and Crushed Pistachio Milk Tea Latte.
At 770, 680, and 700 yen (US$5.05, US$4.45, and US$4.60) respectively, the prices of the New Matcha hatsutsumi drinks are unchanged from their regular versions, but they’ll only be around until June 11 or the stock of hatsutsumi tea runs out, whichever comes first. They’re also exclusive to Starbucks “Tea & Cafe”-designated branches, of which there are only 14 branches in Japan, but with four in Tokyo (located in Roppongi, Ebisu, Shibuya, and Kichijoji), we think we can find time to make a visit before they’re gone.
Related: Starbucks Tea & Cafe location list
Source, images: Starbucks
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!




Ultra-premium matcha, koji rice mold star in Starbucks Japanese New Year’s Frappuccino and drinks
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks releases an official green tea chai latte with special Japanese ingredients
Starbucks Ginza House now sells the most expensive matcha Frappuccino in Japan
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks Japan goes back to the matcha past with new stone-milled green tea drinks at Roastery
Starbucks promises “new world of matcha” with green tea cheese Frappuccino, citrus green tea
Starbucks Japan releases matcha scones and doughnuts with their new matcha Frappuccino
Starbucks releases a new Matcha Frappuccino in Japan with a pun behind its creation
The real star of Starbucks’ new Matcha S’more Frappuccino is its huge matcha powder boost
Starbucks Japan releases Matcha White Chocolate Frappuccino
Starbucks adds a matcha and pistachio milk tea latte to the menu in Japan for a limited time
Starbucks Japan’s new melon Frappuccino is part of a Japanese pun-themed dessert menu
Starbucks’ brand-new Meccha Matcha Frappuccino: 20 years in the making, 50 percent more green tea
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Starbucks celebrates 20 years in West Japan with Matcha Frappuccino and latte drinks in Osaka
Chocolate Brownie Matcha Frappuccinos make their glorious return to Starbucks Japan
Starbucks Japan’s new summer drinks deliver all the goodness of Matcha and Youthberry
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino