It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Crazy-cheap Tokyo lunch: All-you-can-eat curry rice for 220 yen (US$1.40)!
Japan’s bathhouse-themed bar replaces hot water with unlimited alcohol
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The other side of Shibuya Station has a great restaurant for trying tamagokakegohan
Japanese potato chip Rubik’s Cubes coming soon
Japanese woman stumbles on the power of the infamous “gaijin seat” phenomenon during flight
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Can you eat lunch in Tokyo for less than 500 yen?
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Shizuoka hot springs town invites you to see one of the longest hina doll displays in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The other side of Shibuya Station has a great restaurant for trying tamagokakegohan
Japanese potato chip Rubik’s Cubes coming soon
Japanese woman stumbles on the power of the infamous “gaijin seat” phenomenon during flight
Japan’s lap-pillow ear-cleaning salons aren’t just for pervy guys, we find out
Is a snow day the perfect day to beat the crowds at a popular ramen restaurant? [Experiment]
Can you eat lunch in Tokyo for less than 500 yen?
Do Japanese ghosts have a lifespan of roughly 400 years?
It’s illegal for yakuza to go to professional baseball games in Japan, Tokyo arrests remind us
Old postcards reveal famous Japanese tourist spots as they appeared 100 years ago
Rumors say Tokyo’s Sensoji Temple sticks you with bad fortunes, so we bought 100 to find out
Cute coffins now available at Tokyo’s coffin relaxation salon[Photos]