skin
The centuries-old company is using a sensual ad campaign to draw attention to their innovative new range.
Almost half of the respondents said they experienced a sense of disappointment when they saw a woman’s unmade face.
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
At first glance, it looks like a trailer for a new movie or even a documentary about the pressures of beauty, popularity and social media. But in what is one of the most elaborate video commercials we’ve come across in a while, one beauty clinic in Thailand has gone to extreme lengths to advertise its services. Playing on the vulnerability of today’s millennials and modern societal pressures of beauty, they have produced a 14-minute short film which is as compelling as it is a disturbing.
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The pursuit of beauty and the relentless quest to look younger is nothing new and has probably been around since the first human looked into a pool of water and realized that the disfigured beastly thing staring back was themselves. A couple of hundred thousand years and many medical technology breakthroughs later, we are spending massive amounts of money, time and pain on that quest to look younger and more beautiful. And last week a Japanese cosmetic company made an announcement that seemed to suggest they found the fountain of youth when they took 30 years off a 67-year-old man’s skin using a breakthrough technology.
It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.
In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.
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Stray cats almost became classified as an invasive species in Japan but the change was overturned
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