Japanese designer creates fun rubber bands sure to spice up any gift

In Japan presentation is everything, especially when it comes to gift-giving and packaging. In fact, sometimes packaging can be a selling point all on its own, like with these mix-and-match Gogo no Kocha (“Afternoon Tea”) bottles by Kirin.

One designer has recently discovered a recipe for success by combining minimalistic art with stationery, another thing Japan tends to do extremely well. The design, featuring rubber bands with tiny bows on them, hit the market earlier this month and is being praised for adding some creative flair to an otherwise boring, everyday object.

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