The earth has always enjoyed a special relationship with the moon. The month-long cycle of push-and-pull between the planet and its natural satellite means we calculate days in terms of lunar months and in Japan they even use the same kanji character (月) to mean both month and moon itself. Oh, and instead of seeing a man on the moon’s surface, they see a rabbit pounding rice.
So when it comes to ‘that time of the month’, the connection with lunar forces in Japan has given birth to an unusual collaboration between Sailor Moon warriors, with a girl called Usagi-chan, or rabbit, at the helm, and Elis sanitary pads. Fans are gushing over the adorable packaging and the chance to win free related merchandise!

Japanese company selling bear-proof automatic doors
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The 10 best day trips from downtown Tokyo【Survey】
Rhinoceros beetles falling out of favor with Japanese kids
KFC offering all-you-can-eat fried chicken in Japan every Wednesday starting in mid-summer!
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Taking a trip through time at Chiba’s Showa-era yankee-style fashion shop【Photos】
Nearly half of young Japanese men in survey have never had a girlfriend, zero-boyfriend women rise too
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Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Japanese town suing resident for being a jerk
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You can now buy a Japanese train station clock in Japan
Japanese police attempting to clamp down on “zombie cigarettes”
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Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese train company is letting fans buy its actual ticket gates for their homes
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We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Rhinoceros beetles falling out of favor with Japanese kids
KFC offering all-you-can-eat fried chicken in Japan every Wednesday starting in mid-summer!
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
Taking a trip through time at Chiba’s Showa-era yankee-style fashion shop【Photos】
Nearly half of young Japanese men in survey have never had a girlfriend, zero-boyfriend women rise too
You can now buy a Japanese train station clock in Japan
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KFC Japan opens a Christmas restaurant in Tokyo…but why???
Japan’s Shinkansen trains are getting a Super Mario makeover【Pics】
Hello Kitty says hello to Godzilla in new kaiju/Sanrio crossover collaboration
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Cardcaptor Sakura engagement rings are here to help you capture your bride-to-be’s heart
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