Gotta find ’em all! should be the catchphrase for the campaign attached to the new The Melancholy of Haruhi Suzumiya animated video. Even though it’s the first new Haruhi animation in four years, its creators aren’t just screening it for free–they’re making fans actually work to see it! That said, the campaign is actually more like a treasure hunt than anything else. Introducing “Haruhi Hunting,” in which the residents of Japan must work together to unlock the new promotional video.
Do YOU have what takes to find all 707 missing frames of the animation?
Bear breaks into house in Japan, quickly begins spending winter exactly like Japanese people do
Starbucks Japan reveals new winter holiday goods to wrap up 2024
Starbucks Japan releases cute new zodiac goods for Year of the Snake
Miniature keychain versions of Japan’s Death Spray are coming to capsule toy machines soon
Kura Sushi has a new parade-delivered whole cake dessert, but what’s it like to eat?【Video】
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line
Japanese train station vending machine has the best souvenirs for rail otaku
Japanese pasta dish ranked 24th worst food in the world, but does it deserve that dishonor?
Japanese public toilet becomes a tourist attraction in Tokyo
New Kura Sushi revolving sushi bar in Ginza is the chain’s most beautiful restaurant in Tokyo
This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past
Ramen restaurant etiquette reminder follows altercation with angry couple: One person, one bowl
Japanese government will check and judge new baby name pronunciations, presents guidelines
Japanese company develops classy heavy metal band frames for glasses
Tokyo’s Super Mario Christmas decoration displays are super cool【Photos】
Major Japanese city is abolishing extracurricular activities at all of its middle schools
Studio Ghibli showcases traditional craftsmanship with new wallet range
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Starbucks Japan is calling it quits with paper straws
Japan’s most popular castle raising ticket prices by up to 200 percent for non-local tourists
Furikake rice seasoning sales are soaring, which is bad news for Japan as a whole
Studio Ghibli heroine cardigans give you warmth and strength to face everyday challenges
Eight unforgettable hot springs, as recommended by Japan’s “Professor Bath”
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line
Japanese train station vending machine has the best souvenirs for rail otaku
Japanese pasta dish ranked 24th worst food in the world, but does it deserve that dishonor?
Japanese public toilet becomes a tourist attraction in Tokyo
New Kura Sushi revolving sushi bar in Ginza is the chain’s most beautiful restaurant in Tokyo
This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past
How to get all-you-can eat doughnuts at Mister Donut for just 12 bucks!
We visit the only shrine in Japan where you can pray to the gods for good weather
Japanese survey asks exactly why people broke up with their partners
Do cold noodles from a Japanese vending machine fill us with joy or regret?
Tokyo Cancel Christmas protest march cancelled by Revolutionary Alliance of Unpopular Men
Super Budget Dining in Japan – What’s the best way to spend 1,000 yen (US$6.70) at Saizeriya?
Former AKB48 idol to take on lead role in live-action Spirited Away stage play