Kyoto, Osaka, Nara…southern Japan seems to get all the love from both international and Japanese tourists alike. But what about the rest of the country, like the six northern prefectures? Northern Japan, known as Tohoku in Japanese (東北, “the northeast”), is a hidden gem full of unique cultural traditions, unspoiled natural scenery, and some of the warmest people you’ll ever meet, despite the chilling winters.
This weekend is a better time than ever to hop on the bullet train up north to take part in the Tohoku Rokkonsai “mega-festival”. The festival began in 2011 to lift the spirits of the people of Tohoku after the deadly earthquake and tsunami just months earlier. The highlight of the festivities is a massive parade composed of segments from all six of Tohoku’s major summer festivals. Where else can you experience the excitement of SIX major festivals all at once FOR FREE??

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