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roll cake

Lawson convenience stores up-sizing several items by 47 percent, but for the same price, for February

The move is intended to provide relief from rising prices.

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Hanabi roll cake is the most festive, delicious cake of 2016 – possibly too beautiful to eat

It promises to be an explosion of yummy in your tummy.

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We taste-tested 10 convenience store roll cakes for Roll Cake Day!

June 6 was Roll Cake Day in Japan, and while we’ve never needed an excuse to stuff ourselves full of cake, we took full advantage of the occasion anyway by sampling TEN convenience store roll cakes!

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Lawson gives you a taste of Japan’s prefectures with their new premium roll cakes

Each prefecture in Japan has its own claim to fame when it comes to locally produced products. Whether it’s lemons or sea salt, you’re sure to find something delicious sprinkled around the country. With this in mind, the Lawson chain of convenience stores has just announced eight roll cakes that each feature two different flavors from across Japan.

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Tokyo’s Irina Churns Out Some Amazingly Colorful Roll Cakes

Bright pink polka dots, zebra print, and purple stripes are printed on these oblong objects.  They look so showy and colorful, but what could they be?  A handkerchief?  A fancy sponge?

Believe it or not, these colorful circles are roll cakes (rolled sponge cake and cream filling), and yes, they are edible.  They’re so cute and tiny we could eat a hundred of them, but the sad realization that we can’t sit around all day snacking on these beautiful pastries without gaining some junk in the trunk has got us down.  At 271 yen (US $3.47) for one mini roll cake, these little guys will slim down your wallet while expanding your waist.

You can find these sweets at irina, a bakery that specializes in roll cakes.  Our reporter visited irina’s Ginza store to check out these amazing little pastries.

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