Since Toyota revealed details of its concept S-FR, set to make its first appearance at the Tokyo Motor Show later this month, people in Japan have been picking their jaws up off the floor—but it’s got nothing to do with the car’s impressive specs or surprisingly low price point.
You see, the compact sports car looks astonishingly like Pikachu, the bright yellow electric rodent from the popular anime franchise Pokémon. And what’s even more surprising is that few people in the mainstream media are daring to comment on the astounding likeness.
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Why are there so many Hokkaido food fairs in Japanese department stores these days?
Man who stole two packs of ground beef tracked by police for about 1,000 kilometers across Japan
Pokémon fans aren’t happy with the Mister Donut fukubukuro lucky bag for 2025
Sugakiya brings back the ’70s with a retro ramen experience in Nagoya
SoraNews24’s two most eligible bachelors are still looking for dates, so we’ve updated their photos
What’s in a Family Mart lucky bag?
Creating an open-air hot spring bath (without a hot spring) at our cheap Japanese country house【Vids】
Starbucks Japan releases cute new zodiac goods for Year of the Snake
How to speak Japanese like a gyaru【2024 edition】
Bear breaks into house in Japan, quickly begins spending winter exactly like Japanese people do
Starbucks Japan reveals new winter holiday goods to wrap up 2024
Ramen restaurant etiquette reminder follows altercation with angry couple: One person, one bowl
After being snatched up by scalpers, Sailor Moon chocolate returns in officially marked-up complete box
Tokyo’s Super Mario Christmas decoration displays are super cool【Photos】
McDonald’s Japan announces Evangelion burger line, releases crazy anime video for them【Video】
Japanese train station vending machine has the best souvenirs for rail otaku
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Starbucks Japan is calling it quits with paper straws
Japan’s most popular castle raising ticket prices by up to 200 percent for non-local tourists
Japanese company develops classy heavy metal band frames for glasses
Furikake rice seasoning sales are soaring, which is bad news for Japan as a whole
This downtown Tokyo cafe is like a time machine that takes you back 50 years into the past
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line
Studio Ghibli heroine cardigans give you warmth and strength to face everyday challenges
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
SoraNews24’s two most eligible bachelors are still looking for dates, so we’ve updated their photos
What’s in a Family Mart lucky bag?
Creating an open-air hot spring bath (without a hot spring) at our cheap Japanese country house【Vids】
Starbucks Japan releases cute new zodiac goods for Year of the Snake
How to speak Japanese like a gyaru【2024 edition】
Ramen restaurant etiquette reminder follows altercation with angry couple: One person, one bowl
Bear breaks into house in Japan, quickly begins spending winter exactly like Japanese people do
Take a trip back in time with an Edo Period-style hanami at the Oedo Fukagawa Sakura Festival
This Nara workshop has been making deer crackers for more than 100 years and offers tours【Photos】
The best cosplayers from Day 1 of Summer Comiket 2023【Photos】
Wizarding World Japan releases Dark Mark soy sauce dish among other new products
In downtown Tokyo, we talk to a guy who says he’s from Orion’s belt, get called an “idiot”
We sample the deep sea fish and more at this delectable sushi restaurant in Shizuoka Prefecture
Saikaku’s Edo-era tales of gay samurai love reimagined for a modern audience as Boys Love manga