What’s that man wearing in the picture above? Is it a new subculture fashion trend born in Harajuku? Or maybe some kind of bulky nasal strip? Actually, it’s an incredibly high-tech nasal air purifying device to combat air pollution.
The smog problem in several major Chinese cities is impossible to ignore, and poses colossal environmental and health risks unless drastic action is taken soon (it apparently even forces couples to take wedding photos while wearing gas masks…). There has been recent talk of using drones to fight the smog, but in the meantime the police department of one city in northern China is taking precautionary measures to protect the health of its workers by providing them with specialized breathing equipment.
It’s not quite as cool looking as the mask worn by, say, the titular character of Hayao Miyazaki’s Nausicaä of the Valley of the Wind, but just wait until you read everything that this little contraption can do.



![Air quality in Beijing now so poor that sunrises are being broadcast on giant TV screens [UPDATED] Air quality in Beijing now so poor that sunrises are being broadcast on giant TV screens [UPDATED]](https://soranews24.com/wp-content/uploads/sites/3/2014/01/screen-shot-2014-01-20-at-12-07-28-pm.png?w=640)

Starbucks Japan releases new drinkware and goods for Valentine’s Day
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
New Mt Fuji bra set lets you wear Japanese art under your clothes
New KitKat pizzas are coming to Pizza Hut Japan
Nara deer leave park, head to station for food as tourist numbers tumble due to coronavirus
Japan’s most popular maid cafe, Akiba Zettai Ryoiki, opens new “Maid Cafe Winery” in Akihabara
Japan’s super easy sweet potato spread lets you make sweet potato bread thanks to Don Quijote
Japan’s biggest dating app says young people not interested in romance, creates AI girlfriend app
Second round of One Piece inspired wedding dresses now on sale
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Nara deer leave park, head to station for food as tourist numbers tumble due to coronavirus
Japan’s most popular maid cafe, Akiba Zettai Ryoiki, opens new “Maid Cafe Winery” in Akihabara
Japan’s super easy sweet potato spread lets you make sweet potato bread thanks to Don Quijote
Japan’s biggest dating app says young people not interested in romance, creates AI girlfriend app
Second round of One Piece inspired wedding dresses now on sale
Snoopy and Woodstock, ordinarily inseparable pals, getting separate themed restaurant in Tokyo
Keisuke Honda apologises for English mistake at press conference 【Video】
Felt kits from Felissimo let you make purrfectly adorable palm-sized kitty craft
Using Japan’s ancient recipe for homemade instant rice that lasts at least two years, possibly 20
It’s not Gunpla, it’s Gunele! Witch from Mercury fan builds awesome Gundam Aerial from Legos【Pics】
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
Japanese company asks fans to refrain from sending Valentine’s chocolate to game characters