Turn heads with new Japanese sailor-style school uniform swimsuits

Whether you’re a man or a woman, now you can swim like a sailor thrown overboard and look cute while you do it.

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Madoka Magica heads to the beach with new line of anime-themed swimsuits 【Photos】

If you’re a magical girl, or just an anime fan, in need of some seaside R and R, this unique swimwear is for you.

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And there was much rejoicing.

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New Japanese “school swimsuits” for adult women are a stylish skirted take on one-piece swimwear

Nostalgic yet innovative bathing suits offered as an alternative to flashy, revealing bikinis.

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Japanese designer’s Maid School Swimsuit is two cosplay classics in one eye-catching package

There are only so many days in a year, so if you’re busily trying to check each and every costume off the ever-growing list of cosplay staples, it can be hard finding time for them all. But if your schedule is looking pretty tight, you’ll be happy to know there’s a way to double your efficiency, with this new outfit that combines two established cosplay favorites: the school swimsuit and maid uniform, in one innovative piece of swimwear.

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Japanese lingerie maker specializing in designs for small-breasted women expands into swimwear

Although some data suggests Japan’s breasts are becoming bigger than ever, it’s not like every woman in the country has a large chest. As a matter of fact, last year we saw lingerie brand Feast enter the market, with a catalogue specifically tailored towards women with more compact busts.

Feast was founded last August, which means this is really the brand’s first full summer. Appropriately, the company has no expanded its offerings from just underwear to swimwear, too, with this playfully feminine bathing suit.

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Front zipper swimsuit opens up a new market as more mainstream online store starts selling it

Those of you who enjoy scholarly debates in the intrinsically linked twin fields of semantics and hot pants may recall how a few months ago one Twitter user claimed a scandalously skimpy pair of the garments should be worn as commonly as “regular shorts” because they were being sold through mainstream online retailer Yahoo! Japan. We’re still not sure whether place of purchase is the be-all, end-all deciding factor in determining such things, but everyone looking for broader validation of obviously fetish-based fashion will be happy to know that the front zipper swimsuit that had tongues wagging earlier this year is now available from the online shop of one of Japan’s most popular novelty good stores.

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What happens when a guy goes to a Japanese women’s swimsuit store and asks for their best bikini?

Japan has recently seen an increase in merchandise like “men’s bras” and “men’s panties” with designs that are practically the same as women’s versions. Which is all well and good, but it’s left us with one question: Why are we still separating men’s and women’s swimsuits?

While we suppose women probably can’t wear men’s swimsuits without Johnny Law giving them a citation or two, there’s nothing really stopping men from throwing on something like, say, a bikini. And that’s exactly what a writer from our Japanese site did! Take a trip to the beach with us and see how he liked his new swimwear!

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This summer, Japanese gaming site Dengeki Online invites you to vote for the No. 1 beautiful girl game app character in a swimsuit!

There are 85 entries in all, from a total of 35 games and 22 companies. We’ve got beach cuties, busty babes, and goddess types, all waiting for your viewing pleasure. Even if you don’t have a thing for anime-style girls, you can at least admire the gorgeous artwork! Which character do you think looks the cutest in a swimsuit?

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