Japanese company hopes to reinvent the umbrella with “Unbrella”

Particularly during the autumn typhoon season but even through all types of weather, Japanese people like to keep an umbrella at hand to protect from the elements. Surprisingly, since ancient times when it was developed, the umbrella has seen little in the way of substantial improvements. Sure there have been upgrades in collapsibility and wind-resistance features, but the general structure of a parasol and all the arguable flaws inherent with it remain. This is where Japanese company h-concept steps in and hopes you buy their Unbrella which aims to rectify everything wrong with the traditional umbrella. For the hefty price tag of 9,450 yen (US$95) they seem confident it’s got what it takes to do it.

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