white rice
One of the first things that foreign visitors to Japan learn about Japanese cuisine is that white rice served by itself is meant to be enjoyed as it is, not soaked in soy or doused in dipping sauce. But many people who aren’t all that well-acquainted with Japanese food find the taste of plain boiled rice bland, and love to drizzle sweet and salty sauces all over in order to jazz it up a bit, even if it does make eating it with chopsticks ten times harder.
The UK is one place that probably isn’t known for having a high level of familiarity with Japanese food. Chains like Wagamama and Shoryu Ramen do exist, but they tend to play fast and loose with the definition of Japanese food, and as a result many British diners wind up getting their tastebuds in a bit of a tangle. But now, Japanese company Kikkoman is actually encouraging this desecrating behaviour by bringing out a new product in the UK market: Kikkoman Sweet Sauce for Rice! As you might expect, it’s raising eyebrows in Japan.
MOST POPULAR
Today
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Studio Ghibli adds new Ponyo glassware to its anime lineup for summer
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Pokémon’s cozy city builder game inspires Cozy (Corner) cakes in Japan! [Photos]
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Universal Studios Japan requiring consent form for adults-only horror attraction
Weekly
- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji- Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japan now has human refrigerators inspired by Japanese vending machines- Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
- Starbucks Japan releases a miniature display rack so you can create your very own store at home
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Monthly
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir- Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]- New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan triples departure tax, foreign tourists and locals now must pay more to leave country- Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo- Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】- Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
RECOMMENDED STORIES
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Universal Studios Japan requiring consent form for adults-only horror attraction
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
How are you supposed to wash a Japanese futon duvet at the laundromat?
Why is Taco Bell failing in Japan, even as the country falls in love with tacos?
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Dance with demons in Kyoto at this Edo-period Japanese Halloween festival
Studio Ghibli releases Japanese curry shirts in honour of anime about the studio’s staff
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
-
