Kikkoman

Disney soy sauce is now on sale in Japan—four different tastes, four cute designs

Yup, in the land of kawaii, even soy sauce gets a Disney makeover.

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Japanese condiment company Kikkoman encourages Brits to desecrate white rice with tasty sauce

One of the first things that foreign visitors to Japan learn about Japanese cuisine is that white rice served by itself is meant to be enjoyed as it is, not soaked in soy or doused in dipping sauce. But many people who aren’t all that well-acquainted with Japanese food find the taste of plain boiled rice bland, and love to drizzle sweet and salty sauces all over in order to jazz it up a bit, even if it does make eating it with chopsticks ten times harder.

The UK is one place that probably isn’t known for having a high level of familiarity with Japanese food. Chains like Wagamama and Shoryu Ramen do exist, but they tend to play fast and loose with the definition of Japanese food, and as a result many British diners wind up getting their tastebuds in a bit of a tangle. But now, Japanese company Kikkoman is actually encouraging this desecrating behaviour by bringing out a new product in the UK market: Kikkoman Sweet Sauce for Rice! As you might expect, it’s raising eyebrows in Japan.

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Adorable Kikkoman ad from 1900s shows even a soy sauce company knew cats entertain

Kikkoman is one of the most famous brands of soy sauce, especially since it comes in such unique container that is open on two sides and can never be closed. The company has been around since 1917, so they’ve had a lot of years to think of ways to advertise for the salty sauce around the world. One of their cutest ads comes from 1933 and features a crew of dancing cats in black skirts that make us squeel “KAWAII!”

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Ginger Ale-flavoured soy milk sneaks into stores in Japan

Because Japan loves its bizarre flavour combinations, Kikkoman’s range of “Tonyu Inryo” soy milk drinks has been expanded again this month, to include plum, peach and… ginger ale flavours.

When we brought you the news of this impending taste sensation back in January, we envisioned a future in which uncarbonated gingery soy milk would be jumping off conbini shelves into our grabby little hands. It turns out that the ginger ale-flavoured soy milk is being slightly elusive, and eager tastebud thrillseekers have been going crazy trying to get their hands on one of the little cartons.

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Ginger ale flavored soy milk coming to Japanese stores, buckets sold separately

Sure we all love the great taste of ginger ale. Its sugary and spicy flavor, which also helps ease tummy aches, is second to none. But I know some of you must be wondering: “Why can’t I get that fantastic ginger taste in a milky substance which has no saturated fat or lactose and was not produced in a way that directly exploits animals?”

Your highly specific prayers have been answered! Kikkoman will be bringing Ginger Ale Flavored Soy Milk to stores across Japan in February.

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