In this age of global travel and internet communication, meeting and even getting seriously involved with someone from outside your country is a very real possibility. For that matter, how do Japanese women and men rate as romantic interests? Takako Matsushita, a Japanese cabin attendant who has also appeared on T.V. and in magazines, offers her perspective on how Japanese women may get higher marks than Japanese men in the international dating market. And her message? Japanese men need to watch out, or all the nice ladies in Japan may be snatched up by foreign men!
In a commentary published on the website zakzak, Matsushita writes that Japanese women ranked as one of the most popular in the world, while Japanese men have ranked very close to the bottom in popularity. This has apparently been mentioned in articles in foreign magazines and on Japanese T.V. and also seems to be true among her acquaintances as well. She goes on to explain why she thinks this may be.
One factor she feels that contributes to the popularity of Japanese women is that they tend to be dainty in appearance and are very fashion conscious. Even the average Japanese girl is likely to look stylish by global standards or at least cute in their own way.
Another important factor is that Japanese women are used to going out of their way to be helpful and pleasant to men. (Although Japanese men may not entirely agree) Japanese women in general treat their men with a great deal of consideration, for example when serving food or drinks at social gatherings or even at the office, where Japanese women are often expected to serve coffee or tea to male colleagues. Thus, things that come as second nature to Japanese women may seem very considerate and helpful to men from other countries.
Matsushita admits sometimes this can go too far when interacting with foreign friends or colleagues, as was the case when she was dining with some crew members and after pouring drinks for male pilots, she ended up being warned by other attendants that this wasn’t appropriate behavior unless you were the man’s wife or you were in a profession that provided a “different” kind of service all together. Still, the fact remains that Japanese women do have a standard of “womanly” behavior they are expected to adhere to, which could well make them attractive to foreign men.
Now, whether this is sexist or not in the context of Japanese society is a different matter, and one that probably can’t be fully discussed in a single article. (To me, it seems women in Japan are in some ways allowed a great deal of social freedom and personal choice compared to many countries in the world, but at the same time there exist some very strong preconceptions about how women should or shouldn’t behave, all of which is just a part of life in Japan.)
On the flip side, what does this mean for Japanese men? Matsushita says that Japanese men are used to being treated well by Japanese women, spoiled in a way, and simply unaccustomed to doing certain things for women. This could very well make them unpopular with foreign women.
So, based on Matsushita’s reasoning, you could say that to foreign men, Japanese women can seem particularly kind and attentive by just doing what would normally be expected of them, and to Japanese women, foreign men can seem extra considerate by simply treating women the way they usually do.
Matsushita warns this could be bad news for all the Japanese guys out there — all the attractive Japanese ladies may want to look elsewhere for boyfriend/husband material. (Maybe Japanese men can take a hint from our past article on how foreign guys make Japanese girls fall head over heels.)
So there you have a Japanese cabin attendant’s take on the popularity of Japanese men and women. You may or may not agree, but I think it does give us some interesting points to consider. Well, no one ever said relationships were easy, and when it comes to the search for true love, we need all the good advice and luck we can get, don’t we?
Source: zakzak (Japanese)

Nine reasons some Japanese women *only* date foreign guys
What do Japanese men think about dating foreign women?【Video】
30 random things Japanese girls say that annoy Japanese men
On the short side? Lucky you! Japanese women describe what they love about shorter men
Things Japanese girls do that make foreign guys run for the hills
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Japan’s Mos Burger creates tempura rice bowl bento boxed lunch burger, but not for its menu
Awesome Ghibli Howl’s Moving Castle figure is also a puzzle and an organizer[Photos]
Why you should be adding Calpis to your beer in Japan
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
New cherry blossom party picnic essential: This super-handy folding cardboard table
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
How to properly eat a traditional Japanese tonkatsu meal
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese men list seven traits that would make it impossible for them to date a woman
Japanese men and woman both have the same top requirement for a spouse in konkatsu poll
Survey Shows 16 Out of 16 Foreigners Would Like to Date a Japanese Person, but What Would They Like to do on Their Dates?
Should a man in his 40s pursue a 19-year-old Japanese convenience store clerk?
Halloween is the perfect time to pick up Japanese women, according to new survey
“I think I love you…”: Romantic confessions from around the world
Five complaints Ukrainian women have about dating Japanese men
She’s cute, but… Three types of girls to watch out for when dating in Japan【Video】
What jobs would make a woman an attractive wife to Japanese men?【Survey】
Less than one in four surveyed Japanese men has a girlfriend, over one in three women has a beau
Japanese idol singer reveals three simple phrases men need to use to be popular with women
Japanese men showing an increasing fondness for women they call “penguin girls”
Japanese girlfriend gets a lesson in culture from foreign boyfriend
Roughly 40 percent of single Japanese men in their 20s have never been on a date, survey says