
Animal Crossing: New Leaf, or Tobidase Dōbutsu no Mori as it’s known here in Japan, has officially become Japan’s most wanted videogame, but not simply because of high sales figures.
The game, which allows you to customize and decorate your home or otherwise while away hours at a time exploring a town populated with cute anthropomorphic animals, has been literally impossible to get hold of since the end of November, with staff in electronics stores across Japan simply shrugging their shoulders when asked when they’re expecting to receive new stock.
Despite incredible demand for the title, with the problem “unlikely to be fixed any time soon,” president of Nintendo Japan Satoru Iwata took to the stage this week to apologise to consumers in an official statement punctuated with plenty of long, deep bows and, for the briefest of moments, an expression of absolute terror.
According to Mr. Iwata, the cause of the shortage is not just the unexpectedly high sales of the game at launch, but the actual game cards that the software ships on. Although at first glance they may look like ordinary 3DS game cards, the latest Animal Crossing title is said to ship on a special “SLC-NAND” game card that speeds up data read/write process, helping the game run more smoothly.
▼Mr. Iwata apologizes for the software shortage
After giving a long, deep bow, Nintendo’s company president explains that, since it takes a long time to manufacture the special game cards “the problem won’t be resolved any time soon,” and that people will simply have to be patient. Why do we have the feeling that someone in the company will be getting fired over this?
The full apology video, complete with the president’s fretful Frodo face around 36 seconds in, is currently viewable on Nintendo’s dedicated Animal Crossing website, with a special “message regarding shortages” now a permanent feature on the title page.
“Despite placing an order for the special game cards months in advance, their production takes time,” Iwata explains, “and after sales of Animal Crossing far exceeded our original estimations, we find ourselves in the situation where demand is outstripping supply. I sincerely apologise for any inconvenience this may cause, and assure you that we aim to rectify the situation as soon as possible.”
Well that’s all well and good, Mr. Iwata, but in the meantime what about all of those children harassing their parents for a copy of the game this Christmas? And how am I supposed to fill the time I hoped to dedicate to planting flowers and making my virtual home beautiful? Clean my real apartment and do some laundry!? Not a chance.



Nintendo Reveals New Pokémon Game for 3DS: Pokémon X and Y
Coronavirus outbreak delays Nintendo Switch Animal Crossing console production, orders
With 3DS repair service ending, Nintendo once again shows its god-tier customer service【Photos】
Nintendo eShop closing for 3DS, Wii U next year — Here’s something you might want to do right now
Japanese fans swept away by Nintendo’s gorgeous new “Animal Crossing: New Horizons” Switch model
This beautiful Nara inn was once home to a Living National Treasure
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo police found our lost wallet, but the story of how they did made us feel empty
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Hello Kitty learns sign language in newest friendship with Japanese artist
Japanese company brings back “cotton wife” body pillow to enhance the realism of VR games
New Japanese-made Godzilla movie announced, looks to be first direct sequel since 1999
Japanese military called in to deal with increasing bear attacks in rural prefectures
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
New Kyoto experience package lets you film epic samurai battles with your friends
Starbucks Japan releases new Christmas drink that can be topped with whipped cream
This Japanese restaurant chain’s triple-decker sushi bowls are a crazy feast for the eyes/stomach
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Human washing machine pods coming to Japanese hotels【Photos】
Studio Ghibli releases new anime tea and mugs in Japan
Japanese hotel chain’s new service: A bed and pajamas for otaku travelers’ plushies
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Were we dumb to buy as many Animal Crossing amiibo cards as Nintendo would let us? Let’s find out
Watch the touching animated tribute to late Nintendo president Satoru Iwata【Video】
Animal Crossing’s Isabelle confirmed for Smash Brothers Ultimate, fan reactions confirmed loud
Elementary student asks Nintendo when the new Animal Crossing comes out, gets a letter in reply
I live in Animal Crossing – Get the music from Nintendo’s cutest village sim in your browser
Dragon Ball Fusions game’s Nintendo 3DS bundle, 1st print bonuses unveiled
Buying and selling Animal Crossing Villagers violates the game’s Terms of Use, Nintendo says
New Nintendo 3DS system headed west in February
Fan shows Nintendo Animal Crossing characters will always remember you in heartwarming screen cap
Nintendo aims for 3D animation of its characters to enter film business
The original Pokémon games are coming to Nintendo’s 3DS Virtual Console early next year!
Nintendo unveils two new limited-edition Pokémon 3DS units, and true fans will want both 【Photos】
How to make your kids hate video games using Animal Crossing
Japanese politician scraps plan to use Animal Crossing for political campaign tour
Animal Crossing crosses over with Godiva Japan for extra-sweet sets of Valentine’s chocolates
Leave a Reply