shortage
As the Ministry of Agriculture urges everyone to stay calm and rest assured that there is no shortage of flour.
I don’t know if you’ve heard, but Japan currently has a pretty severe butter shortage and it’s been going on for a long time. For months grocery stores around the country have been limiting customers to one box of butter at a time, and even then, people are paying hugely inflated prices.
Generally, Japanese cooking doesn’t really use that much butter, so what is all of this stuff being used for exactly? Cakes and cookies. With Christmas just around the corner, and the butter shortage expected to continue for the foreseeable future, a new and very important question has arisen: Will we still be able to eat Christmas cake?!
For months now a crisis has been brewing in the dairy industries of Japan. However, like the gooey sweetness of a melting pat of butter penetrating the crevices of a piece of toast, the effects have only recently begun to seep into the general population. We’re still only in the early stages though and things are bound to get worse before they get better.
Some readers who live in Japan may have noticed that the cost of butter has been significantly higher in recent months. In other cases shelves have gone empty and purchases are limited to one per person.
Now the writing is smeared on the wall: Japan is running out of butter… and fast.
Animal Crossing: New Leaf, or Tobidase Dōbutsu no Mori as it’s known here in Japan, has officially become Japan’s most wanted videogame, but not simply because of high sales figures.
The game, which allows you to customize and decorate your home or otherwise while away hours at a time exploring a town populated with cute anthropomorphic animals, has been literally impossible to get hold of since the end of November, with staff in electronics stores across Japan simply shrugging their shoulders when asked when they’re expecting to receive new stock.
Despite incredible demand for the title, with the problem “unlikely to be fixed any time soon,” president of Nintendo Japan Satoru Iwata took to the stage this week to apologise to consumers in an official statement punctuated with plenty of long, deep bows and, for the briefest of moments, an expression of absolute terror.
MOST POPULAR
Today
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tired of city life? Try out Japanese rural life for a few days on an active volcano in Kagoshima
Studio Ghibli unveils new finger puppets featuring anime characters from My Neighbour Totoro
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Weekly
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]- Japanese toilet aims to attract foreign tourists but not everybody is happy about it
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?- Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box- Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Monthly
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction- Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo- Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tired of city life? Try out Japanese rural life for a few days on an active volcano in Kagoshima
Studio Ghibli unveils new finger puppets featuring anime characters from My Neighbour Totoro
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Bandai looking to introduce Japanese government ID checks for admission to card game events
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Weekly Shonen Jump cancels manga after creator admits to schoolgirl groping
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
-
