Back in my day, kids used to put little plastic beads on their bicycle wheel spokes to make them “flashy.” Now it looks as if these kids grew up and got training in optics.
Plastic beads have been replaced with synchronized LED lights which generate colorful animations as an ordinary bike wheel spins away. Not only that, you will be able to create your own animation to be displayed on your computer and upload it to your bike with ANIPOV when it goes on sale at the end of January 2013.
The base package which sells for 18,900 yen (US$220) consists of two LED units, a positioning magnet, and animation software. The “positioning magnet” attaches to the wheel frame so that the lights know which way is up. This allows stable picture for the viewer while the wheel spins.
Each LED unit consists of a row of 32 full color LED lights on each side (64 total). While using one LED unit is theoretically possible it would throw the wheel balance way off. Using two units provides a smoother animation and keeps the wheel balanced.
You can add extra LED units as well for an even more natural image. Additional units are sold for 9,800 yen (US$114) each.
Using the software included and connecting the LED units via USB you can create an upload your own animations up to 150 frames. Here’s a video demonstration, but notice how it’s a little hard to capture the effect on photo and film. Once the camera man changes the filming speed it becomes more clear.
That’s because the name ANIPOV is a combination of “animation” and “persistence of vision” which is the fundamental optical theory behind animation, film, and television. Persistance of vision theorizes that the eyes have a “memory” and if the image can change faster than this memory then it appears to move.
The LED units run on three AA batteries and are determined not rain or flood resistant by the makers, who also specify that they work on standard 26 inch wheels. The lights will be distributed by Trump Co. and were developed by Sun & Moon Laboratory with the assistance of BitTradeOne.
Aside from being stylish, these lights can improve safety by making you more visible to cars. While this makes it safer for cyclists, I’d have to think more cars will be driving into lampposts while staring at these wheels.
Source: ANIPOV, Sun & Moon Labs via Akiba PC Hotline (Japanese)
Video: YouTube – mikekoma



Jazz up your anime figure collection shelf with these cool, rotating, light-up display cases
Makoto Shinkai’s new anime, Your Name, is a battle between the heart and the head【SoraReview】
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Starbucks Japan releases new fireworks collection that captures the beauty of a summer festival
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Tokyo’s viral 90-yen cafe pop-up returns to Harajuku with yogurt coffee
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Japan’s favorite quasi-local curry launches convenience store version – Does it match the real deal?
Japan’s ultracompact kei car taxis are now ready for travelers to ride, if you know where to find them
We found the world’s first Yakult 1000 soft serve, and it’s hidden away in Nara
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa