
Natto, which is also known as fermented soybeans, is a dish well-loved by the Japanese for its high nutritious value. Recently, we introduced a restaurant which served all-you-can-eat natto, and this time we’re back with another great natto dining experience!
Ibaraki prefecture has opened a local goods retail store and restaurant, named Ibaraki Marche, in Tokyo’s Ginza. Natto is widely used in many of the local dishes of Ibaraki, so one can expect Ibaraki Marche to serve the best tasting natto.
Ms. Rinko, a reporter over at our Japanese sister site Pouch, headed over to the restaurant to try out their natto lunch.
Natto Tonkatsu Set + Natto Bar
Our reporter ordered a “Ibaraki Specialty: Natto Tonkatsu Set” that costs 1,280 yen (USD13.8). Deep-fried pork cutlet with fermented soybeans may sound like a bizarre combination, but you can’t go wrong with the nation’s two favorite dishes put together, can you? So what exactly is it?
At first glance, the dish looked just like any other tonkatsu dish. But upon closer inspection… tiny beans could be seen in-between the cuts. That’s right! It’s not any other tonkatsu; it’s natto-filled tonkatsu! The juiciness of the cutlet, made from Ibaraki’s premium local “Rose Pork”, together with the umami of the natto, created a divine taste that was hard to resist. A bit of lemon squeezed in added just the right amount of extra flavor that married well with the tonkatsu and natto blend. Heavenly!
Oh yes, and before we forget, the lunch set also came with a “Salad Bar” as well as a “Natto Bar”.
“Natto Bar”? Just hearing the name got our natto lover reporter excited. Ms. Rinko resisted the temptations to start feasting on the tonkatsu right away and headed to the natto bar to take a look…
There were two kinds of natto – the normal-sized ones and the smaller ones, which are also known as “Hikiwari natto”- and five types of special sauces – western ohba sauce, parmigiano, miso garlic, ume and Japanese sesame sauce! The usual soy sauce and mustard, as well as olive oil were also available.
And of course, our reporter tried all the possible combinations. Yes, 16 bowls of natto! They were all equally good, but the most interesting one was parmigiano which made the natto taste almost western.
Natto Commuter Pass
Here comes the most important bit, which is also the reason why our reporter visited in the first place. The restaurant has released a “Natto Commuter Pass” on the 16th of this month, which is a concession ticket that gives its holder access to free flow of premium natto!
The pass is sold at a affordable price of 1,000 yen (US$11) per month. Sales end on 28 Feb., or when all 710 tickets have sold out, whichever comes first.
Five types of natto, all of which are premium natto that originates from Ibaraki, had been chosen from the list of natto products sold in the select shop to be on the commuter pass menu.
Unfortunately, our reporter’s stomach could only handle three more servings of natto after the super-satisfying natto tonkatsu lunch set.
According to the shop staff, shoboro natto-zuke (first on the left) contains picked radish and hence does not require extra flavoring. Next up was Ms. Rinko’s personal favorite – kurohouc (center)! The staff recommended adding olive oil to the black beans, which gave the natto a very smooth texture. Last but not least, ganko ittetsu (first on the right) is natto that is fermented under strict weather and humidity considerations. Its smell is mild compared to the usual natto, so for those who are new to natto or dislike it, you may want to go with ganko ittetsu.
No matter whether you love or hate natto, it’s definitely worth stopping by during your next trip to Tokyo. Even if it turns out that the commuter pass is no longer available at the time of your visit, you can still get your hands on some of the Japan’s best natto in the select shop.
Ibaraki Marche
Tokyo-to, Chuo-ku, Ginza 1-2-1
Opening Hours: 10:30~20:00 (select shop), 11:00~23:00 (restaurant)
Tel: +8103-5524-0818 (select shop), +8103-5524-0827 (restaurant)
URL: http://ibarakimarche.com/
[ Read in Japanese ]

























All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
All-you-can-eat stinky fermented soybeans come to Ginza, if that’s your thing
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
Tokyo all-you-can-eat tonkatsu pork cutlet restaurant is all we need for a happy meal
All-you-can-eat meat offered by restaurant in the heart of Tokyo for less than 10 bucks
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Towering lanterns light up the summer sky at Akita’s famous festival
McDonald’s ad in Japan causes controversy overseas
It’s naked time: An American’s first onsen experience 【Video】
New Kura Sushi revolving sushi bar in Ginza is the chain’s most beautiful restaurant in Tokyo
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Tokyo restaurant has all-you-can-drink sake and all-you-can-eat sushi, and all of our love
Shakey’s is back! All-you-can-eat pizza chain returns to downtown Tokyo’s Shinjuku
Tokyo restaurant’s all-you-can-eat gyoza and all-you-can-drink beer starts at just 20 bucks
We try all-you-can-eat sushi for less than $8.50 at a restaurant in Tokyo’s Chiyoda Ward
All-you-can-eat yakiniku, curry, and ice cream, all for just 10 bucks at this Tokyo restaurant
Japan’s largest all-you-can-eat-and-drink offer spans eight different restaurants in Osaka
All-you-can-eat lunch buffet for just 850 yen right next to Shinjuku Station
All-you-can-eat cake is all you need to convince us to eat at this Tokyo café
All-you-can-eat tacos arrive in Tokyo’s Shibuya neighborhood for under nine bucks
There’s a permanent all-you-can-eat, all-you-can-drink KFC restaurant opening in Tokyo
We scarf down all-you-can-eat fried chicken at a Tokyo pub
Sayonara, Shakey’s: All-you-can-eat pizza chain disappears from Tokyo’s Shibuya
Tasty and cheap: 30 minutes of all-you-can-eat yakiniku for only 780 yen
Tokyo restaurant’s amazing all-you-can-eat oyster deal works out to less than three bucks an hour
Tokyo cafe offers all-you-can-eat pancakes for less than ten bucks!
Popular Osaka all-you-can-eat yakiniku chain Yakiniku Rikimaru opens its first location in Tokyo
All-you-can-eat ramen being offered in Tokyo by one of Japan’s most popular chains!
Leave a Reply