
Is Natto Soba natto what it seems?
While out doing his daily shopping, our reporter Masanuki Sunakoma spotted something interesting at his local grocery store. This product called Natto Soba was prominently displayed and labeled as a “Hot Item” and “Big Hit,” which Masanuki found rather strange.
It’s not because Masanuki has any bias against the smelly fermented soybeans called “natto.” He was surprised because despite it being such a top seller the appeared to be no shortage of it in stock. Wondering if maybe he just caught it at a fresh shipment our reporter googled “Natto Soba” and didn’t get much, suggesting it wasn’t really a trending topic online either.
Nevertheless, at this point it was Masanuki’s moral obligation to try some of this suspicious stuff and see what all the fuss — manufactured or otherwise — was about. While grabbing a pack from the overflowing pile and heading to the checkout, our reporter scoped out all the other customers in the store, but nobody else had the “hot item” Natto Soba in their basket.
Feeling he might have been duped, he meekly paid 226 yen (US$1.72) and quickly tucked his noodles into his bag. It wasn’t until he got home that he examined the package, which said this was a product of Toei Foods in Seki City, Gifu Prefecture, home of Japan’s greatest swordsmiths and a pond that looks like something from a Monet painting.
Like any instant noodle pack, Natto Soba was super easy to prepare. First, Masanuki put the dried noodles into a bowl. Then, he added the seasoning which included dried natto.
Next, he boiled some water and poured it all over the dried components.
Right away, the distinct smell of natto billowed out and all the tiny beans seemed to rehydrate to all of their slimy glory.
Masanuki didn’t mind the smell because he associates it with health and vitality, but he had to cover the bowl for the next three minutes to lock in the heat as is the norm for instant noodles.
Three minutes later, his “big hit” meal was ready!
Looking at the finished product, Masanuki realized he had never actually had natto and soba together before. It’s not a common combination in Japanese cuisine, so do they even go together?
Not only did natto and soba go together, but they went together even better than he imagined they could. The seasoning of the broth was the perfect match for that unmistakable natto taste.
And the curly soba noodles were excellent at catching and locking in the beans and other ingredients so that each bite had a sense of balance and harmony. That smell from when the hot water was poured had died down considerably too and after a few bites there pretty much wasn’t any smell to speak of.
Part of the reason it tasted so good might have had to do with the absence of any artificial flavors in the seasoning. If our reporter had to find one flaw with Natto Soba, it’s that it might not be natto-y enough to satisfy natto maniacs, but it’s sure to give natto moderates and those merely tolerant to natto a pleasant surprise.
Whether this really is a “big hit” or “hot item” still isn’t clear, but as far as Masanuki is concerned it ought to be.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Instant noodle company combines yakisoba noodles with fermented natto bean topping
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
Which noodles, other than Okinawa soba, pair best with Okinawa soba broth?【Taste Test】
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
We try cooking yakisoba with real Japanese buckwheat soba【SoraKitchen】
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Mt Fuji installs new emergency shelters ahead of the 2026 climbing season
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Here’s what Shibuya’s famous scramble intersection looked like after the Japan vs. Sweden match
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Powering up our instant noodles with Nissin Cup Noodle’s instant tempura and abura-age【Taste Test】
We check out Kawaichi, a crazy good soba shop in Akihabara
Hey, have you eaten the news? – Japanese “noodle newspaper” comes with writing on the soba
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
Still using water to make your instant noodles? You’re missing out on amazing green tea noodles!
Marvelous Soba: Colour-changing noodle broth creates a twist ending to your meal
Should you add instant ramen toppings before or after adding hot water?【Taste test】
Kakiage towers and Italian soba? We try out a unique soba restaurant in Tokyo
Cup Noodles Breakfast: a curse against instant ramen or the best thing since sliced bread?
Koto is a local favorite in Iruma, Saitama, for its large food portions, so we check it out
Bear meat noodles?!? Tokyo restaurant adds a new kind of niku soba to its menu【Taste test】
50-year-old instant noodle recipe is back from the past in Japan for a limited time[Taste test]
A whole new way to eat katsu: Cold katsu soba【Taste test】
Starbucks adds Japanese soba noodles to its menu…in Hong Kong?!?【Taste test】
We eat at the legendary Negidon, a Tokyo soba restaurant that’s only open for lunch on weekdays
Japan’s new instant noodle Rubik’s Cube is fiendishly hard【Photos】