
There are plenty of Japanese foods that meet little to no resistance on the Western palate. Soba noodles and beef bowls tend to go down easily for new arrivals, and while the weirdness factor may take some time to get over, not too many people have complaints about the flavor of things like raw fish and cod roe.
There is, however, one hurdle in Japanese gastronomic assimilation that is so high that some people never clear it: natto, or fermented soybeans. Recently, we took on the notoriously challenging (and smelly) natto with the help of a powerful ally, honey.
Natto has more than just a powerful, unwashed sock-like smell, as it’s also packed with nutrients. For many Japanese people looking for a healthy and quick meal to start the day, there’s no better breakfast than a glop of natto mixed with a bowl of steaming white rice.
But still – and we can’t stress this enough – the stuff reeks. Natto is also incredibly sticky and stringy. Both of these checks in the negative column mean that natto can’t even find universal acceptance in Japan, as the farther west you head from Tokyo, the less likely you are to find people who eat it regularly.
One such natto holdout is our Japanese-language correspondent Meg. Meg grew up in Kyoto, Japan’s old capital where the people speak in refined tones, cherish their culture, and aren’t quite sold on the custom of putting fermented beans in their mouths. Since moving to Tokyo she’s adapted to the point where she can bring herself to eat natto, but it’s still not her favorite thing in the world. Maybe it would be if it were mixed with honey, though.
Meg first came across this sweet and stinky combo on foreign health and beauty blogs. Seeing as how you can never be too healthy or too good-looking, she decided to give the unlikely concoction a shot, and assembled the ingredients.
First, of course, you’ll need a some natto, which should be mixed (ideally 424 times!) with a pair of chopsticks before eating.
Next up, give those beans a generous squirt of honey. You can also add in some soy sauce for a more old-school Japanese vibe, although we decided not to.
You can’t make honey natto toast without making toast, so pop a slice in your super-versatile and awesome Japanese toaster oven.
▼ Unless you happen to have one of these nifty bread grills, like we do.
Spread a pat of butter on the toast.
Plop the natto/honey mixture on.
Sprinkle on a few sesame seeds, and you’re done!
Wow, that really doesn’t look too appetizing, does it?
Even Meg, who made the natto honey toast with her own two hands, referred to it as “a strange devil riding a piece of bread.”
But just as we’d never criticize the Mona Lisa for its lack of cream filling, we didn’t care about how our cooking experiment looked so much as how it tasted. Taking responsibility for her actions, Meg went first. The first sensation is the crunchy toast, she reported after her first bite, followed by the melty butter, and then finally the natto honey mix. The flavor is something like peanut butter mixed with honey, or or the Japanese sweet bean paste anko. “You’d never imagine it tastes so good from looking at it,” she concluded.
Next we passed out sample to our staff members who love natto even in its unaltered form, who were universal in their rave reviews. There was one complaint, though. As we mentioned before, natto is the ultimate in stickiness. Honey is ultra sticky stuff too, as you know if you’ve ever spent much time baking (or transformed into a bear due to a gypsy curse). So what happens when you mix sticky and sticky together? Exactly what you’d expect: ultra ultimate stickiness!
Once a dollop of natto honey attaches to your fingers, you may as well give it a name, because it’s going to be sticking around for a while. It’s really the kind of thing you need a knife and fork for, because while natto honey toast’s flavor makes it surprisingly easy to stomach, it’s also undeniably hard to eat.
Photos: RocketNews24
[ Read in Japanese ]













Natto for beginners? How to half-make Japanese fermented soybeans at home【SoraKitchen】
All-you-can-eat stinky fermented soybeans come to Ginza, if that’s your thing
We try ice cream with a topping of natto fermented soybeans, because the Internet told us to
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
Fermented soybean shaved ice pushes the envelope of summertime sweets
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Studio Ghibli releases new anime keychains that are like miniature figurines
Lipton releases… Pudding Milk Tea in Japan?!?
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
A pack of natto (fermented Japanese soybeans) a day keeps the death away according to study
Custard pudding with natto fermented soybeans? We try the new dessert craze sweeping Japan
The surprising reason natto (fermented soybeans) are hard to swallow for many Japanese surfers
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
Could this be the secret to get Americans to actually like natto (Japanese fermented soy beans)?
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
The Fermented Soy Cheesecake Challenge
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
Pork Cutlets with Fermented Soybeans? All-You-Can-Eat Natto Part 2!
Eat like a supermodel with Rola’s Apple and Avocado Dishes 【Recipe】
Japanese mum’s secret curry recipe puts a new spin on the beloved dish
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
How many times should you mix natto to make it more delicious?
There’s no reason not to play with your food with this natto in Nanoblock form
That time we were either genius or insane to eat natto with Yukimi Daifuku per official advice
We head out to Kyoto to eat a delicious crepe crammed with fermented soybeans, rice【Taste Test】