
There are plenty of Japanese foods that meet little to no resistance on the Western palate. Soba noodles and beef bowls tend to go down easily for new arrivals, and while the weirdness factor may take some time to get over, not too many people have complaints about the flavor of things like raw fish and cod roe.
There is, however, one hurdle in Japanese gastronomic assimilation that is so high that some people never clear it: natto, or fermented soybeans. Recently, we took on the notoriously challenging (and smelly) natto with the help of a powerful ally, honey.
Natto has more than just a powerful, unwashed sock-like smell, as it’s also packed with nutrients. For many Japanese people looking for a healthy and quick meal to start the day, there’s no better breakfast than a glop of natto mixed with a bowl of steaming white rice.
But still – and we can’t stress this enough – the stuff reeks. Natto is also incredibly sticky and stringy. Both of these checks in the negative column mean that natto can’t even find universal acceptance in Japan, as the farther west you head from Tokyo, the less likely you are to find people who eat it regularly.
One such natto holdout is our Japanese-language correspondent Meg. Meg grew up in Kyoto, Japan’s old capital where the people speak in refined tones, cherish their culture, and aren’t quite sold on the custom of putting fermented beans in their mouths. Since moving to Tokyo she’s adapted to the point where she can bring herself to eat natto, but it’s still not her favorite thing in the world. Maybe it would be if it were mixed with honey, though.
Meg first came across this sweet and stinky combo on foreign health and beauty blogs. Seeing as how you can never be too healthy or too good-looking, she decided to give the unlikely concoction a shot, and assembled the ingredients.
First, of course, you’ll need a some natto, which should be mixed (ideally 424 times!) with a pair of chopsticks before eating.
Next up, give those beans a generous squirt of honey. You can also add in some soy sauce for a more old-school Japanese vibe, although we decided not to.
You can’t make honey natto toast without making toast, so pop a slice in your super-versatile and awesome Japanese toaster oven.
▼ Unless you happen to have one of these nifty bread grills, like we do.
Spread a pat of butter on the toast.
Plop the natto/honey mixture on.
Sprinkle on a few sesame seeds, and you’re done!
Wow, that really doesn’t look too appetizing, does it?
Even Meg, who made the natto honey toast with her own two hands, referred to it as “a strange devil riding a piece of bread.”
But just as we’d never criticize the Mona Lisa for its lack of cream filling, we didn’t care about how our cooking experiment looked so much as how it tasted. Taking responsibility for her actions, Meg went first. The first sensation is the crunchy toast, she reported after her first bite, followed by the melty butter, and then finally the natto honey mix. The flavor is something like peanut butter mixed with honey, or or the Japanese sweet bean paste anko. “You’d never imagine it tastes so good from looking at it,” she concluded.
Next we passed out sample to our staff members who love natto even in its unaltered form, who were universal in their rave reviews. There was one complaint, though. As we mentioned before, natto is the ultimate in stickiness. Honey is ultra sticky stuff too, as you know if you’ve ever spent much time baking (or transformed into a bear due to a gypsy curse). So what happens when you mix sticky and sticky together? Exactly what you’d expect: ultra ultimate stickiness!
Once a dollop of natto honey attaches to your fingers, you may as well give it a name, because it’s going to be sticking around for a while. It’s really the kind of thing you need a knife and fork for, because while natto honey toast’s flavor makes it surprisingly easy to stomach, it’s also undeniably hard to eat.
Photos: RocketNews24
[ Read in Japanese ]













Natto for beginners? How to half-make Japanese fermented soybeans at home【SoraKitchen】
All-you-can-eat stinky fermented soybeans come to Ginza, if that’s your thing
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
A pack of natto (fermented Japanese soybeans) a day keeps the death away according to study
We try ice cream with a topping of natto fermented soybeans, because the Internet told us to
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Stay at a hotel with a bed for your plushie in Japan
Japanese convenience store sunglasses just became our newest Convenience Wear obsession
Tokyo giving out free furoshiki from Pikachu’s designer to help tourists carry their garbage home
A practical guide to freezing your boss’ hat in a block of ice [Photos]
Kyoto shop turns traditional Japanese kimono into teddy bears, with special meaning hidden in their patterns
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
Totoro shaved ice wows Studio Ghibli fans in Tokyo for a very limited time
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Custard pudding with natto fermented soybeans? We try the new dessert craze sweeping Japan
Fermented soybean shaved ice pushes the envelope of summertime sweets
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
The surprising reason natto (fermented soybeans) are hard to swallow for many Japanese surfers
The Fermented Soy Cheesecake Challenge
We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
Pork Cutlets with Fermented Soybeans? All-You-Can-Eat Natto Part 2!
Could this be the secret to get Americans to actually like natto (Japanese fermented soy beans)?
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
There’s no reason not to play with your food with this natto in Nanoblock form
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
Give your pancakes a major flavor boost with one secret ingredient: fermented soybeans
Almost certainly the best fermented Japanese soybean pencil case ever made is here
Japanese mum’s secret curry recipe puts a new spin on the beloved dish
How many times should you mix natto to make it more delicious?
We tried making natto the old-fashioned way, and the result was unexpected but delicious 【SoraKitchen】