If you’re a superhero fan living in North America, today very likely means only one thing: the launch of Iron Man 3. Perhaps waiting for a more suitable date to release the title, Marvel and Walt Disney Studios hung on until May 3 to unleash Tony Stark’s newest — and, according to some, best — supersuit-powered adventure, and millions of fans are champing at the bit to see it.
Despite having opened in Japan surprisingly early (Japanese releases are notoriously late, with movie fans forced to wait until this March for both Django Unchained and Wreck it Ralph alone), tongues are wagging all across the country today about Iron Man 3, but for an entirely different reason.
Put together by a clearly passionate and creative team of fans in Thailand, the following video recreates the official Iron Man 3 pre-release trailer shot by shot using little more than hand-crafted props, questionable make-up and models dangling from strings. Even so, it is nothing short of wonderful.
With close to a million hits to date, this video has garnered a tremendous amount of attention online in Japan in the past couple of days. Despite a few gasps of horror upon witnessing its crude visuals, the vast majority of viewers saw the production for the creative gem that it really is, with comments of “OMG this is so cute!” and “it’s a perfect recreation” appearing by the dozen.
The sticky tape and spray-painted underpants may be clearly visible, but the amount of love and care that went into this video shines so much brighter.
So sit back, relax, and enjoy what is arguably one of the most charming and inspired cinematic trailers you’ll see this year.
Iron Man 3: Thai Version!
Just for comparison, here’s the original cinematic trailer, followed by a side-by-side comparison of the two. This thing just gets better with each successive viewing!
Enjoy the movie, boys and girls!
Video via YouTube

Beef Up Your iPhone With This Iron Man Mark VII Armor Case
Sadako 3D Box Set Offers a Glimpse at the Daily Life of a Japanese Horror Icon
The newest member of the Sailor Moon cast: Iron Man!?
Nintendo’s two new Smash Bros games have one of the coolest trailers ever
Avengers: Infinity War movie trailer reimagined with iconic anime characters blows our minds
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Turn octopus, spaghetti, and more of your favorite foods into crackers with Senbei Maker 2
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Awesome Captain America and Iron Man Ramen now being served at Tokyo restaurant 【Photos】
We design and field-test a hands-free burger holder
Kiefer Sutherland confirmed as lead voice actor in newest Metal Gear Solid game
Our anime dreams come true as we operate a robot suit from Appleseed
Mr. Sato shows us how a real man opens his snacks 【Video】
Nintendo Direct broadcast focuses on Pikmin 3, includes a moment of minor awkwardness
‘An experience unlike any other’ – Japanese gamers heap praise on The Last of Us