We’re sure you’ve heard of square watermelons from Japan, but how about heart-shaped ones? After many years of research, Hiroichi Kimura, a farmer from Kumamoto Prefecture, has finally done it! But it was no easy task shaping the originally round fruits into the symbol of love. Let’s take a closer look at the fruits of this farmer’s labor.
Trying to do something no one else has ever attempted
Mr. Kimura originally grew standard round watermelons. One day, a neighbor commented that it would be so interesting to see a watermelon in the shape of a heart. Mr. Kimura’s curiosity was ignited and from that moment on, he began researching how to make a heart-shaped watermelon.

Daily research and plenty of trial and error
But this was no easy task. Every day, late into the night, Mr. Kimura read books and pamphlets about growing techniques, developed his heart-shaped mould, and researched the ideal cultivation method, soil conditions, atmospheric temperature, and moisture levels for his heart watermelons. It was a long process of trial and error.

Finally, success
At first, all of Mr. Kimura’s efforts ended in failure, but through it all, he never wanted to give up. Without getting discouraged, year after year he continued challenging himself to cultivate a heart-shaped watermelon until he finally succeeded.

Better than he could have imagined
Mr. Kimura’s heart watermelons have a crunchy consistency that gives way to pleasantly sweet juices. Once you’ve gulped down the red flesh, you’re left with a mellow sweetness that lingers on the tongue. The taste was better than Mr. Kimura imagined.

A labor of love
The driving force behind Mr. Kimura’s work has always been as simple as it is heartwarming. “I want my customers to eat something delicious,” explains Mr. Kimura. Even now, after managing to cultivate the melon of his dreams, he continues to research and develop new, delicious varieties of watermelon. We are truly impressed by this farmer’s love and dedication to his trade.
[ Read in Japanese ]






Welcome the New Year with a calendar of hunky Japanese farmers 【Pics】
Violence IS the answer – Japanese farmers using hammers to grow more mushrooms
Japanese pig farmer shows the world how pigs should be treated
Can we pick out the expensive Japanese watermelon in a blind taste test?
What do our Japanese writers think about putting lemon juice on watermelon?
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Shinto shrine in downtown Tokyo announces cosplay ban
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Japan’s new beer glass is designed to force you to drink…water [Video]
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Heart-shaped lemons from Hiroshima make sour a little sweeter
Japanese dad wows internet with amazing watermelon art
Japanese cats love nothing more in the world than watching farmer next door plant his rice【Video】
Kuroshima, a remote, heart-shaped island in Okinawa where there are more cows than people
A taste of Japanese curry usually only sold overseas, at Tokyo’s Curry House CoCo Ichibanya World
Should a man in his 40s pursue a 19-year-old Japanese convenience store clerk?
This man’s account of single-handedly digging his own well is oddly moving
What’s so special about Japanese swords? We interview master katana maker Norihiro Miyairi!