Babies, animals and popular Japanese idols get in on the hottest trend this summer.
When it comes to cooling down on a hot summer’s day, nothing beats the refreshing, juicy taste of a cold watermelon. Now, people around the world are discovering a new way to enjoy the fruit during the hottest months of the year, and this time it involves “wearing” a slice in the shape of a dress.
Images of people wearing watermelon dresses have been flooding Instagram, with photos being posted from people around the world. This weekend, a popular member of Japanese idol girl groups HKT48 and AKB48, Sakura Miyawaki, also joined in the fun, creating a stir online that brought attention to the summertime trend throughout Japan.
It’s not only adults who are stepping into watermelon dresses; babies look equally adorable in them too.
In fact, it seems that children know exactly how to have fun with the trend, pulling out all sorts of fun poses while “wearing” the fruit.
When humans have a slice of fruit in one hand and a camera in the other, cats and dogs are powerless to escape the powers of forced perspective.
Just because you’re a man, that doesn’t mean you can’t wear a watermelon dress!
One of the best parts about the new fad is the fact that after “wearing” the dress, you get to eat the cutely shaped watermelon too.
With at least two months of hot and humid weather ahead of us, it’s definitely not too late to join all the fun of this summer’s watermelon dress craze. The more creative the pose, the better, and if you’d like to add your photos to the Japanese collection of images, be sure to include the hashtag #スイカドレス (#WatermelonDress).
Source: Net Lab
Featured image: Instagram/39saku_chan

Japan gets swept up in creative new “cherry toast” trend 【Photos】
Pets get mouse ear makeovers thanks to trending app in Japan
Matching geeky, otaku outfits are the latest in Japanese street fashion【Pics】
Love lolita fashion? Get the wedding dress of your dreams from Japanese designer Hiroko Tokumine
Meet the Korean dog (or cotton candy?) with more Instagram followers than you
Kanji ice cream becomes a sell-out hit in Japan
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Self-proclaimed Americans arrested for breaking into Punch the monkey’s Japanese zoo habitat
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
Six towering historical warrior floats will grace Fukui’s Mikuni Festival for three days
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
12-year-old Thai boy earns big bucks to support family by cross-dressing as girl on Instagram
Dozens of new Pokémon dress shirt designs revealed as maker confirms women’s sizes available too
Tokyo dressmaker crafts gorgeous wedding gowns from old kimono fabric 【Photos】
New Pokémon dress shirt line lets you dress like an adult in the company of all 151 Kanto species
Nine places to take unforgettable social media photos in Japan
Pancakes on a stick are Japan’s hottest new food trend
Cute cat beats the Japanese summer heat by chilling out in a watermelon
Cute Instagram cat teaches us about Japanese culture with hilarious cosplay photo collection
New dress shirt patterns, masks, bandanas on sale to commemorate new Pokémon movie release
Japanese pet owner photographs cats in hats made from the cats’ own hair 【Pics】
Sticking cheeseburgers through soft drink straws now a thing on Japanese Instagram 【Pics】
Cute cats come out to play as traditional Japanese geta sandals
Typhoon Trami batters Japan, hits close to Tokyo with fierce winds 【Photos & Videos】
Having a bad day? You need to know this hashtag that will bring you peace, joy, and cute animals
The Crocodile Who Dies in 100 Days is due to die today and people can’t bear it